9 Top Predictive Analytics Platforms for Email-Marketing Success
…s increase sales by delivering personalized customer experiences across email, mobile, and websites. Daily and weekly emails that are automatically sent based on shoppers’ behavior, abandoned-cart emails, cross-channel personalization, real-time images (e.g., countdown clocks), a personalized coupon function, and product recommendations are just some of the great features that this tool offers. Plus, Fresh Relevance supports all ESPs and…
Email Preheader Best Practices
…email from a previous issue of NewsLever to demonstrate what happens to the email preheader in certain versions of Microsoft Outlook. The subject line shows up, but what should be the email snippets preheader text is either blank (because the HTML email preview text area was narrowed) or the first line of text is visible in the email newsletter headers (which in this case is the name and slogan of our email newsletter). In a different test that…
Dover Saddlery Abandoned-Cart Email Series: Does It Convince Customers to Stop Horsing Around and Complete Their Purchase?
…ye Path Could Be Stronger Although the preview pane without images gets the message across about the content of the email, there’s little motivation for recipients to download the images. Plus, the call-to-action buttons are blank, and there are no clickable links to take recipients to their shopping carts. The eye path also could be stronger. For example, the headers in each of the emails are competing with the headlines, which aren’t very…
Jiffy Lube Email: Does It Drive Customers to Give Feedback or Just Crash and Burn?
…ly would have motivated more opens if it let recipients know right up front that there was an incentive for completing a short survey. The preview pane without images is weak. The images have been resized, resulting in large blank spaces, and there’s no alternative text to entice recipients to download the images. Unless recipients carefully read the small text in the preview pane, they wouldn’t even know the email was from Jiffy Lube. The link…
DoggieFood Email: Is It as Doggone Good as It Could Be?
…r people to download the images. And unless they download the images, recipients have no idea what the email is all about. Because alternative text wasn’t used for the images, all that the recipients see is a series of blank boxes. Plus, there’s no opportunity available for them to view a web version of the email. The only clickable call to action in the preview pane is the unsubscribe message at the very top, which makes us suspect…
Macy’s Email: Does It Have the Magic of Macy’s to Reengage Subscribers?
…uses alternative text in the images. Other than the unsubscribe line, however, the only clickable text in the body of the email is the “Confirm Now” alt text. And it’s not prominent — located within a blank image box and in very small font. Making the “Say YES to Macy’s emails!” headline and the “Yes” next to the box clickable likely would have increased the clickthroughs in this email,…