How to Optimize Email Deliverability for Your Gmail Users
…ne how email should be delivered. If you do the right things, then your reputation will increase. Numerous factors affect Google’s sender reputation scoring. Somanchi indicated that Gmail algorithms leverage a combination of personalization and reputation factors – as well as a wide spectrum of user behavioral feedback – to determine how email is delivered. So essentially, if users are not taking negative actions relating to your email, you’ll…
Poco’s Email Review: Does This Welcome Email Reap Its Just Rewards?
…om line lets recipients know that Poco’s is the sender, the subject line — “KAREN, Welcome!” — indicates that this is a welcome message. The subject line is personalized and includes the rewards member’s first name. Although personalization has been shown to be an effective way to drive conversions, the use of all-uppercase letters for the name may appear suspiciously spammy to some recipients. Eye Path and Preview Pane Lack Focus In the preview…
5 Myths About Email Marketing Debunked
…effort into testing and optimizing them for your specific target audience. Length may play some role in determining a subject line’s performance results; however, it’s not the only factor. The actual wording and personalization, for example, also can have an effect. In fact, a recent study by Phrasee (a company that develops software to automate and optimize email subject lines) showed that the length of subject lines has little…
Amazon Email Review: Is this Cyber Monday series the real deal?
…rime detracts from the primary call to action, “See the deals.” Thanks to the image and the colors used in design, this email looks more like a birthday message than one for Cyber Monday. Both email messages lack personalization and appear to have been sent as a blanket emails to Amazon customers. In terms of a sense of urgency, there is an implied one because these deals are supposedly limited to Cyber Monday. But having a statement…
FulcrumTech's Email Split Testing 101
…o conduct a test. Here are a few items we at FulcrumTech like to test: Headlines Email subject lines (testing open rates) From name Day of week to send Time of day to send Layout/design (looking at click-through rates) Personalization (testing whether Dear First Name or First Name in the subject line delivers better results) Setting up the test If you have 2 or more variables you’re trying to test (e.g. headlines, subject lines,…
Kohl’s Email Review: Is this birthday email something to celebrate?
…d and receive a birthday gift each year. Thanks to the personalized subject line — “Happy birthday, Todd! We have a special gift for you…” — the customer knows that this email holds his birthday reward. Plus, the personalization and exclusive nature of the language help make the recipient feel special, effectively motivating him to open the email to discover his birthday gift. Once the email is opened, the recipient is greeted by a…