Email Newsletter Generates High Open Rates and Significant List Growth
Our client needed an online marketing strategy that would bring in new customers, enhance relationships with existing customers and generate additional revenue. We answered by creating, designing, copywriting, promoting and implementing an email newsletter that garnered thousands of subscribers and a 40% open rate — all within six months.
Email Communications Program and Extranet Result in a 23% Increase in Clinical Trials Enrollment
A pharmaceutical client faced many communications challenges as a result of the geographic dispersal of its clinical trials sites. A professional email newsletter program and Web site extranet were designed and developed to target and improve trial team engagement. Better communications led to a 23% increase in clinical trials enrollment with open rates reaching as high as 85%. In addition, our client was able to achieve a significant reduction in errors due to a greater understanding of protocols and documentation.
Effective E-Newsletters
FulcrumTech was asked to help drive leads and continually build interest in Healthcare Market Resources’ products through a relationship-building campaign.
Winning Promotional Email Campaigns
FulcrumTech was asked to help promote a recent seminar, as training is an important element of HomeTech’s business model.
Successful Event Promotions
FulcrumTech was asked to develop an automated invitation and registration system for the company’s many events.