Through Testing and Optimization, FulcrumTech Increased the Unique Click-Through Rate of an Email Campaign by 40%
After the second full month of testing, the unique click-through rate for this weekly medical quiz email campaign increased by an average of 40% across all brands and medical specialties. And thanks to testing and optimization, the performance results for this email campaign are continuing to improve each month.
FulcrumTech Designed and Implemented a Mother’s Day Email Campaign That Increased Year-Over-Year Revenue by 109%
FulcrumTech designed and implemented a Mother’s Day email campaign that showcased a variety of this company’s products over a series of five different emails. In addition, the email campaign used a playful tone to reinforce the company’s value proposition. Compared to last year’s Mother’s Day campaign, this email series generated 22% more unique clicks, 172% more orders, and 109% more revenue.
FulcrumTech Designed, Implemented, and Optimized a Welcome Email Campaign That Increased Weekly Revenue by 63.6% and Return on Investment by 64%
As part of the first email optimization tests, FulcrumTech adjusted the cadence of the welcome series. By reducing the time between emails, unique open rates for email #2 and email #3 increased by 17% — a statistically significant result. In addition, clicks from this welcome email series generated significantly more traffic to Piper’s website and online store (where the conversions occur).
FulcrumTech Designed and Optimized a Holiday Email Campaign, Which Increased Total Sales by 87% and Achieved 186% Return on Investment
FulcrumTech was able to use the testing information gathered in the early waves of the emails to progressively improve performance in the subsequent waves of emails sent. Consequently, significant improvement was achieved in the overall results of the 2012 holiday campaign designed by FulcrumTech.
Improvements Identified by FulcrumTech’s 10-Point Email Assessment Increased onTargetJobs’ Annual Revenue by 20%
Within several months of implementing the first round of changes, onTargetJobs’ experienced significant improvements in their email newsletters’ performance metrics. In addition, list cleanup enabled enhanced metrics for paid targeted email campaigns.
Percentage of Users Who Clicked Through From a Landing Page to the Company’s Shopping Cart Increased by 151%
FulcrumTech optimized a TradeGreeks’ landing page, which increased the percentage of users who clicked through from that landing page to the company’s shopping cart by 151%. FulcrumTech made a number of changes to the messaging and design of the original TradeGreeks’ landing page to help grab users’ attention more quickly and encourage them to click through to the shopping cart.