Oreck Email Review: Does It Persuade You to Update Your Preferences and “Vacuum Up” the Offer?
…ommunicate the email’s primary purpose but don’t offer much value. If recipients clicked through and updated their preferences, they were sent an email with a “special offer” to save 10% on their next online purchase. Sharing offer details from the start (e.g., in the subject line, preheader, and headline) or creating some mystery and excitement by hinting at the special offer recipients get in return for updating their…
An Analytical Look at Email-Engagement Series of Top E-Commerce Companies
…clude it in the second or third email in the series. And we also may exclude offers from those people who previously abandoned. That’s because we don’t want our clients’ customers to routinely abandon their online shopping carts, anticipating that a discount offer will follow. Promotional “Blast” Email Campaigns 43% of the top 100 companies didn’t send any promotional emails to new subscribers within the first…
Top Email Marketing Best Practices for 2018
…email-marketing automation is more affordable than ever. As your business looks to automate your email-marketing efforts, the 3 types of triggered campaigns that have the biggest impact on your ROI include welcome campaigns, online shopping cart-abandonment campaigns, and post-purchase nurturing campaigns. For more information about email automation, check out these 2 FulcrumTech articles: “Email Marketing Automation—How to Take Your ROI…
Email Review: Does It Motivate You to Start Planning a Tropical Vacation?
…Subject Line Is Short and Sweet “Destination: Costa Rica” That was a subject line of a promotional email sent to a prospective customer who said that she likely joined AMResorts’ email list while searching online for vacation options. Because this subject line is short (21 characters), it will likely stand out in the inbox. It’s also a strong subject line, especially when combined with the preheader: “Start…
Post-Purchase Emails-How to Give a Big Boost to Customer Retention and Lifetime Value
…ages, at 19%. Customers Like to Feel Appreciated To help determine what retailers should be doing to nurture customers and encourage loyalty post purchase, the shipping and delivery solutions platform, Narvar, surveyed 1,000 online shoppers. When asked how they wish to be communicated about a product they purchased online, 94% of the responding shoppers said via email. And when asked what types of information from a retailer would make them feel…
Email-Marketing Optimization—When, Where, and How People Engage With Email
…ies“ Even if your sales and promotions start at the beginning of the week, you may find that sending your promotional emails mid-week will get the best response. But be sure to test and optimize your email campaigns to determine the best days and times for reaching your specific target audience. Tracking Email Engagement Metrics Is Key to Email Optimization Tracking your email engagement metrics is key to making the best data-driven…