Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign
…eview with Images Drugstore.com Email Grade: A Subject Line 5 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 4 Offer 5 Credibility 5 Sense of Urgency 5 January 18, 2013 — Company Overview Drugstore.com (http://www.drugstore.com/) is an online retailer of name-brand and private-label health and beauty products, personal-care items, over-the-counter pharmaceuticals, and household goods. As the result of a partnership with GNC…
FulcrumTech Named 2013 Marketer of the Year
…we consistently help our clients achieve.” About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides,…
Email-Marketing Agency FulcrumTech Is Awarded Multiple ExactTarget Certifications
…to our existing and future ExactTarget clients.” About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a…
Musicnotes.com email review: Is this update-your-preferences email pitch perfect? | Email Design Sample
…iew with Images musicnotes.com Email Grade: B+ Subject Line 5 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer* 5 Credibility 4 Sense of Urgency 1 March 18, 2013 — Company Overview Musicnotes.com (http://www.musicnotes.com/) is the leading Internet-based sheet-music retailer and publisher in the world. Based in Madison, WS, Musicnotes.com offers nearly 250,000 pieces of digital sheet music and guitar tablature. According to…
How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks
…by using dynamic images, such as clocks or timers that count down until a sale or event begins Include information in your abandoned-cart email campaigns about the specific item(s) that prospects and customers left in their online shopping carts Adjust blocks of copy in an email message based on where a subscriber is in your sales funnel (e.g., you likely wouldn’t say exactly the same thing to a new prospect who hasn’t purchased…
Referral Email Campaigns—6 Ways to Boost Your New Customer Acquisition by as Much as 25%
…r isn’t easy. So, we asked for some referral email-marketing tips from Andy Cockburn, co-founder and CEO of Mention Me—a company with a referral platform and excellent track record for successfully optimizing the online referral channel. Case Study Shows How Optimization of Referral Campaigns Can Lead to Success “Referral is a great channel,” Cockburn explains, “but it’s not easy to get it right.” When…