About Us
…(EVP, Health Sciences Division – Electronic Products), Springhouse (VP, Electronic Products), and U.S. Pharmacopeia. The FulcrumTech team of marketing and publishing experts includes top-level talent in every aspect of online marketing: writing, design, analytics, data warehousing, publishing, email newsletter services, project management, market research, strategy and much more. They have designed and implemented successful Web sites, and…
Relevant Email – Driver of Top Open Rates and Click-Throughs
…7; top challenges. And, being relentless means you need to continually ask your audience what they want to read more about. Here are five ways to help ensure that your email marketing is relevant to your subscribers: Conduct Online Surveys. Use an online survey tool such as QuestionPro or SurveyMonkey to find out what your subscribers need or want to learn about. Include a Survey in Your Welcome Emails. When someone signs up for your newsletter,…
7 Tips to Help Your Business Survive & Thrive in 2009
…hibit at trade shows that have proven to be the best potential for reaching viable prospects. 7. Network to Build Stronger Customer Relationships & Create New Ones In addition to the traditional networking opportunities, online social networks provide are a great way to actively engage with customers, as well as target prospects with related interests. Plaxo, LinkedIn and Facebook are a few examples of today’s popular online social…
The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business
…y — How will relationships change as a result of what you put in place? Technology — Which technology will deliver the best results? For more information about developing a lead-generation strategy, check out the detailed Lead-Generation Toolbox in my free infographic — The Business Lead-Generation Playbook, available at: https://fulcrumtech.net/leadgen. Establish your metrics dashboard. There are myriad metrics to measure for…
Peeps Email: Could It Be Any Sweeter?
…the Rainbow Peeps Party Pack, which at least ties into the headline and subhead copy. As a result of placement and color choice, the two call-to-action buttons blend into the email rather than popping. Plus, the “Shop Online” call-to-action button is placed in the upper right corner before recipients are given any reason to click on it. The confusing eye path and obscure calls to action make the email’s primary message…
The Melting Pot Email Review: Is It Effective, or Does It Leave a Lot to Be Desired?
…ng. The last line before the call to action says: “No online reservations accepted 2/14. Please call 215-343-0895” In addition to omitting the period at the end of the last sentence, it’s unclear whether no online reservations are accepted “on” or “for” February 14. Typically, The Melting Pot does book tables online. Weak Call to Action and Congruency Lacking Between Subject Line and Email Although the…