FulcrumTech Hosts a New NFAIS Webinar Series: "Successful Strategies for Email and Social-Media Marketing"
…gn on platforms such as Facebook, Twitter, and YouTube, including: How to identify a target audience, define meaningful objectives, craft a strategy that puts people first, develop success factors to gauge progress, and then determine the technology needed to put the pieces together. Additional information for this webinar series, the registration form, and speaker biographies can be accessed at…
FulcrumTech Partners with ExactTarget and Adds to Its Growing Client Base
…more clients to the power of ExactTarget.” About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides,…
FulcrumTech’s ROI Goalsetter® Makes Docurated’s List of Top 50 Tools for Measuring Marketing Return on Investment (ROI)
…expert team to design, develop, and implement online-marketing programs that produce digital marketing ROI. FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
Spirit Halloween Email: Is It a Trick or a Treat?
…ada, Spirit Halloween stores typically open around Labor Day weekend and close in early November. This email was sent to subscribers to make up for a problem encountered by Spirit Halloween customers who tried to complete an online order during a recent special promotion. Strong Subject Line and Great Offer This promotional email starts off strong with an entertaining, yet clear subject line: “We’re Frightfully…
FulcrumTech President and CEO Mitch Lapides Discusses the Importance of Data-Driven Decisions in a ReachForce Interview
…develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
Door to Door Organics Reengagement Email: Does It Deliver the Goods?
…of Message 5 Call to Action 3 Offer* 3 Credibility 3 Sense of Urgency 1 June 19, 2013 — Company Overview Founded in 1997, the Ottsville, PA-based company Door to Door Organics (https://www.doortodoororganics.com) is an online grocery store that delivers fresh, organic produce and local, humanely raised, and fair-trade foods to customers’ doorsteps. Subject Line Lets Recipients Know What to Expect “Do you miss your delivery? We want you…