7 Best Practices for Email Retargeting Campaign Success
…ctive retargeting campaigns can be: The click-through rates for retargeted marketing ads (0.7%) is 10 times that of typical display ads (0.07%). Website visitors are 70% more likely to convert on website when retargeted with online ads. An estimated 72% of online shoppers abandon their carts before completing a purchase, and, typically, only 8% will return and make a purchase. Thanks to retargeting, the percentage of cart abandoners who return…
Use These 3 Triggered Email Campaigns to Drive More E-Commerce Sales
…subscribers typically sent a series of 3 emails and offered a discount in the first welcome message 45% of first sales from new customers happen within the first day of subscribing, whereas 92.5% come within the first week. Online Shopping Cart–Abandonment Email Campaigns About 75% of online shoppers leave e-commerce sites without purchasing the items that they placed in their carts. Abandoned-cart emails give you the opportunity to reconnect…
FulcrumTech Wins Marketer Quarterly Email Marketing Award 2015
…er Quarterly is one of the fastest-growing marketing publications in the world, reaching marketing professionals around the world. The Marketer Quarterly publishes each quarter in partnership with The Relevancy Group (http://www.relevancygroup.com/) and features market research, interviews with leading brands, industry trends, case studies, and useful industry benchmarks. Register for a free subscription to The Marketer Quarterly at…
FulcrumTech Partners with Lyris™ to Help Clients Maximize Email Marketing Return-on-Investment
…oduct executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net. About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify…
8 Ways to Get the Most Out of Your 2017 Holiday Email Campaigns
…to 3 p.m.). So, test to see if your performance metrics, including open and click rates, increase by sending during these typically low-volume times. Leverage product reviews in your holiday emails to help drive sales. Many online shoppers turn to customer reviews of products before they make a purchase online. So, encourage product feedback from satisfied customers in your email-marketing and social media channels. And then use those positive…
Use Social Networking to Jump-Start Your List-Building Efforts
…Our client, the leading healthcare publishing firm F. A. Davis, was looking for ways to extend its current educational market beyond students and schools. FulcrumTech worked with F. A. Davis to conceptualize a comprehensive online business strategy, focusing on physical therapists, to achieve this goal. The result, DavisPTnetwork is a combination of social networking, online continuing education, and a number of other complementary offerings….