eBay Email Review: Does It Deliver the Personalized Experience Promised in the Subject Line?
…adquartered in San Jose, California, eBay, Inc., runs commerce platforms that connect buyers and sellers from around the world. The eBay platforms include the online marketplace at eBay.com, eBay mobile apps, and the StubHub online ticket platform. These platforms help sellers organize and offer their products, thus enabling customers to find them and buy them. In addition, the platforms allow users to buy, sell, and pay for products through…
E-commerce Email Marketing — 8 Campaigns You Should Be Doing
…p “seal the deal.” Product Review Campaigns – Use these emails to precipitate customer reviews and boost your brand credibility. Product reviews and testimonials can have a huge positive impact on the response of online shoppers, as well as on your website’s search engine rankings. One study, for example, showed that products with reviews had a 12.5% higher conversion rate compared to those without. And products with more than…
eBags Email Review: Is It in the Bag for Getting the Click?
…r subject line may have helped to drive more opens. Although the preview pane without images is long and somewhat “spammy” in appearance, that is the nature of many emails in the eCommerce vertical. Recipients of emails from online merchants such as eBags, for example, are used to getting long email messages that showcase a multitude of product choices and calls to action. In this holiday email, eBags used alt tags effectively to indicate the…
Email-Marketing Optimization — 7 Steps to Effective A/B Split Testing
…bject line A is indeed statistically significant, with a 95% level of confidence. At that point, send the email with the winning subject line to the rest of your email-marketing list. Need help in developing a more effective online marketing strategy for your organization? Email us or give us a call at 215-489-9336 and the email-marketing experts at FulcrumTech will get you started today. Check out these useful online tools for A/B split testing…
Email-Marketing List Segmentation—Give a Lift to Your ROI With These 5 Best Practices
…rsonalized marketing (24%). This survey also showed that millennial consumers (aged 18 to 34 years old) demanded more personalization from companies compared to consumers 65 years or older. In addition, millennials were more receptive to sharing their personal information with companies and more interested in receiving email campaigns that provide welcome offers and discounts for online abandoned shopping carts. Email Segments Can Be Based on…
How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
…g_ subject_lines%2F Build the URL to share the link on Facebook. Now place your encoded URL at the end of the following string: http://www.facebook.com/share.php?u=You’ll end up with something long and ugly like this: http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.fulcrumtech.net%2F email%2F5_tips_for_writing_winning_subject_lines%2FWhat we’re basically doing here is putting your URL in a format that Facebook will understand, but your Web…