MEASURE IT: Email-Marketing Analytics and Reporting
…o further segment your list. A/B and multivariable testing Another exciting use of email metrics is for testing. The quick feedback from email marketing enables you to test one or several aspects of an email or a campaign to determine which one yields the best results. This enables you to tweak your subject line, design, headline, or any other feature to yield the highest ROI possible. Learn more about A/B and multivariable testing (also known…
Advanced Email Metrics and Analysis
…ient ways to uncover just the right solutions. At FulcrumTech, we have the database, statistical, and general mathematical expertise necessary to make sense of it all. We make the process of analysis straightforward for you. Online testing Once we have our objectives and the subscriber behavior data, we can then devise any of a number of tests or other improvements to enhance marketing performance and return. These can include improved…