How to Proficiently Use Animated GIFs in Your Email Marketing
…email newsletters and web content. Check out this link for “31 GIFs That Will Make You Laugh Every Time” as a great example. Why Use an Animated GIF Instead of a Static Image? Animated GIFs can be used to simply attract a reader’s attention or to tell a story, to demonstrate how a product works, or to showcase different products in one small space. But when it comes to email marketing, do GIFs really work in driving more…
7 Steps to Create a Compelling Content Marketing Strategy
…ization’s unique selling proposition. This is a critical step that helps develop content that is valuable and relevant to your prospects and customers. Looking at your top competitors’ products/services and their online content marketing efforts can help determine what sets your company apart from them and why potential customers would choose your products/services over theirs. This step includes: Reviewing competitors’…
Mobile Email-Marketing Best Practices
…%) and tablet (71%) users, according to a 2013 digital publishing report from Adobe. The value of a mobile click was shown to be nearly double that of a desktop click — $7.14 versus $3.26 in revenue per click — in a consumer online behavior report by email-marketing software provider Yesmail. If You Haven’t Optimized for Mobile, Now Is the Time Do you know how many of your subscribers are reading your emails on mobile devices? If you’re not…
CityEats Philly Email Newsletter Review: Is It a Tasty Treat?
…ion Overview Created in collaboration with Food Network, the CityEats Philadelphia website brings all the information consumers want to know about restaurants in the Philadelphia area together with the opportunity to make an online reservation at the hottest spots in town. Details about ambiance, menus, and signature dishes are among the restaurant tidbits CityEats’ website visitors can peruse. In addition to providing information about…
Are You Using All the Data You Should to Get the Best ROI for Your Email Marketing?
…emails sent to people who started shopping online and left a website before finishing the transaction — is a great example of a nurturing campaign that has been shown to significantly boost email ROI. Develop a test plan to determine what data matters most. For example, set up a test to see whether you can successfully suggest certain purchases based on previous purchases. With this type of information, you can optimize the parts of your…
Landing-Page Forms — 7 Must-Do Tips for Capturing Leads
…ll enable you to send only relevant email promotions. Always include a privacy link. This is a great way to not only let potential subscribers know that you respect their privacy, but also to help build trust from the start. Determine and offer a relevant reward. Whether it’s valuable industry information provided in a free webinar or white paper, or a discount coupon for shoppers, giving potential subscribers an incentive to sign up and…