Active versus Inactive Users: Who's On Your Email List?
…ys such an important role in the success of email marketing, we’ve decided to go deeper into how to prevent having a list with a high number of inactive users, as well as ways to re-engage your target audience, in our next issue of NewsLever (FulcrumTech’s monthly newsletter). So watch for it in early June! In the meantime, be sure to contact me, or add a comment to this post to learn more about determining your email list’s active users…
Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
…tently plays a central role in achieving that goal. And more and more marketers are finding that integrating video into their email messages increases engagement with target audiences. The growing popularity of YouTube – the online community that allows people to watch and share videos – is certainly a good indication of the high degree of engagement associated with videos. According to YouTube statistics: 2 billion YouTube videos are viewed…
Email Drip Campaigns – Stay Top of Mind with These 5 Tips
…it helps to send the messages from a person – such as a sales representative or the president of the company – rather than just an organization. Choose the autoresponder service that best fits your needs. There are a lot of online services that offer autoresponder software options. Finding a service that meets all of your needs is important. Some features you should be considering include: reliable deliverability follow-up auto-responding…
How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask
…? This is a big one in my book. Passion breeds learning. Someone who is focused on doing the best for his or her clients with email should be constantly learning. Does the consultant—and his or her team—regularly attend webinars and conferences, speak at meetings, write articles and blogs, and so on? What education and certifications do they have? You need to count on your email-marketing consultant or team to bring you the ideas….
6 Ways to Improve Your Email Reputation and Deliverability
…ain reputation (e.g., @email.yourcompany.com) is also a key factor in email deliverability. So, if you’re having trouble getting emails into your recipients’ inboxes, be sure to also check your domain reputation. Determine Your Email Reputation and Sender Score With This Online Tool Knowing your email reputation is the first step in improving your email deliverability. Your email reputation is the measurement of the quality of your…
9 Tips for Building a High-Quality Email List
…due to bounces, unsubscribes, and inactives – people who lose interest and no longer open and click through email messages. That means marketers always need to be actively growing their email lists to counteract the natural attrition. Here are nine easy and effective ways to help you get and keep your email list growing at a healthy rate: Give away something valuable. Encourage people to opt-in to your email list by offering an incentive, such…