Using Email Subject Lines to Build a Strong Brand Identity
…y for those products or services, your company’s brand is top of mind. When it comes to building strong brand identity, your email-marketing program can be an invaluable tool. And FulcrumTech can help you leverage this online tool—along with your Web site, search engine optimization, and social networking—to significantly increase brand recognition for your products or services and, ultimately, have a positive impact on your…
Using Email to Drive More B2B Referrals
…the system FulcrumTech uses for our clients, email can be sent based on the following criteria and more: Opened a certain email Clicked on a certain link Completed a survey Joined a mailing list Updated their profile When an attribute in their record becomes a certain value Visited a certain Web page after receiving an email Mining Your Prospect Record Once you begin using some of these email-marketing techniques, you’ll start accumulating…
Create Compelling Subject Lines
…ized in subject lines of 70 characters and continued to increase past 100 characters. So what does this mean? More people open emails that are shorter, but they may not be the right people. That’s why length may matter, but it isn’t everything. Relevance plays a role, too. Determine & Incorporate Your Audience’s “Value” Words One of the most important things you have to do right with the…
Justifying Email Marketing
…spects to try a product, send you their feedback, and, ultimately, allow you to ask for the sale. The results of which can be profound. We have used transactional email very successfully to increase the conversion rate of an online software solution following a 30-day trial period. Promotional marketing Email is a very powerful, cost effective tool for communicating offers. Getting the word out on a special offer that your company is promoting…
5 Tips for Integrating Your Email Newsletter with Social Media
…al media. More and more email marketers today are realizing the benefits of combining their social media and email-marketing efforts. In a study conducted by the email-marketing firm Lyris, for example, 54% of North American online and email marketers surveyed said their results were at least somewhat better because of integrating social media marketing and email marketing, while only 6% reported no improvement. Here are 5 important ways to make…
What Can Email Marketing Learn from Twitter?
…arketing, we are always looking for the following: Hot issues in a market — these drive great newsletter articles. Problems that people are having — if you’re building an online business, monitoring the Twitter chatter will help you determine the articles to write, promotions to develop, and case studies to feature that address current problems in your market. Offers that resonate — discover which promotions are generating…