Get the Click: Animoto
Preview without Images Preview with Images Animoto Email Grade: B Subject Line 5 Preview Pane 3 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 3 Sense of Urgency 3 Credibility 5 3/5/12 — Animoto is an online video creation service that lets users take their own photographs, videos, and music and make polished, professional-looking video slideshows. In this email, the company is letting its users know that they can now grab and…
How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI
…weekly special offers, your subscribers will know to watch for them. Ask their preferences. Give your subscribers the opportunity to decide what types of information they want and how often they want to receive it. Use other online channels to pique interest in your organization and brand. Build excitement and buzz about your company and its special promotions through blogs and such social media as Twitter, Facebook, and Pinterest. This will…
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
…t impression of your organization’s email-marketing program. These emails are a huge opportunity to upsell, build credibility and trust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition! Educational Emails — These types…
Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions
…segmentation methods: Segment by engagement. Segmentation based on subscriber engagement is one of the most basic methods that can have a big impact on your overall campaign results. To segment based on engagement, start by determining who on your list is active versus inactive – someone who hasn’t clicked on your emails in 6 months or more. Then, design a reengagement campaign to help reignite interest in your products/services with the…
Justifying Email Marketing in 2013 and Beyond
…. Email remains one of the most profitable marketing channels today — and will remain so into the future. If you need some ammunition to justify email marketing in your company, here are the facts. An impressive 77% of online consumers prefer to get permission-based marketing messages via email versus any other marketing channel, according to a recent study by ExactTarget — The 2012 Channel Preference Survey. Direct mail came in…
5 Ways to Leverage Pinterest to Increase Email Open and Click-through Rates
…lar on Pinterest and see an overwhelming amount of sharing behavior. Words alone are not the key here, but the image in which those words are presented. Got a few words of wisdom for your target audience? This works well no matter what audience you target. Marketing advice, photography inspiration, career motivation, or wisdom of the ages — presented in a visually compelling manner — gets attention. Don’t have a design talent…