What's a Valid Email-Marketing Test?
…50 times or 500 times. As you do more flips of each and count the results, you’ll get a closer approximation of the “real” answer, which we know to be 50/50. With valid tests, we use statistical formulas to determine how big your sample size should be (the number of times you flip the coins in this case) and when the difference in results between the two options can be deemed truly “different,” statistically. We…
10 Holiday Email-Marketing Tips for 2011 | Email Marketing Best Practices
…Segment your list. Use the subscriber information you’ve collected to target your holiday emails and make them more relevant. Using such information as your subscribers’ gender, age, location, and past purchases can help you determine which products or services they would be most interested in. By using addresses to segment your list, for example, you can let subscribers know about special events or sales at stores located closest to them….
Please Don’t Call It an Email Blast
…o important ways to help make sure that all emails do just that. Create and test email subject lines that capture attention, engage recipients from the very start, and successfully motivate action. Be sure the design and formatting of your emails help optimize conversions, paying special attention to your calls to action. Also, ensure that your email templates are coded correctly and follow email design best practices. Follow the anti-spam rules…
Should I rent an email list? What you need to know before renting a list…
…en if the subscriber had provided permission to someone for some types of email, a list broker may rent the list for purposes outside the sphere of interest of the list member. So, if you send them an email about a great new online backup system because they’re a director of IT, it’s not necessarily the case that they’d be interested just because of their title. It comes down to what the user had indicated when they were added…
Sony PlayStation4 Email Review: Can You Find the Missed Opportunities to Take It to the Next Level?
…rt of the subject line clearly tells recipients to reserve a new PlayStation4 System. The second half of the subject line, however, is not as clear and also makes this subject line very long. People who are familiar with the online social network Twitter and the use of hashtags would know how to find out more about this product. But would a shorter subject line increase open rates? Subject line testing would help accurately answer that question….
The Basics of Email Drip Marketing Campaigns
…tive email drip campaigns. Define your target demographic. This is a key step as your drip email campaign tactics will revolve around targeting certain niches of your customers and clients. Develop personas that describe the attributes, values, and goals of your typical customers. This is key to determining what types of content and offers they’ll respond to and engage with best. Personalizing your email-marketing messages is also vital to…