10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails
Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue for online retailers. The good news is that at least 75% of cart…
Who Won the Digital Marketing Race of Election 2012?
…rs tried to convince others in social media to vote for their favorite presidential candidate. A Huge Gap in Online Display Ad Impressions Business Insider shared further evidence of the overwhelming success of Obama’s online campaign. In a study released by comScore, there was a huge gap in online display ad impressions between the two candidates. Using Data to Make Nontraditional Decisions for Ad Spending Using the incredible stores of…
The Key to Subject Line Success: Testing, Not Guessing
…subject lines. You can also set up your own A/B split tests, which we talked about in a previous NewsLever feature. Ensuring that you have statistically significant sample sizes is critical to getting accurate test results. Online calculators, such as the MaCor Sample Size Calculator, can help you determine the right sample sizes. In addition, this Silverpop blog provides some great tips for setting up the right size A/B split test groups for…
9 Ways to Make the Most of Your Welcome Emails
…elcome Message is the best it can be by tracking its success. Are your recipients opening the email? Are they responding to your call-to-action? Are they visiting your Web site and opening future emails? Testing can help you determine the best ways to maximize the effectiveness of your Welcome Message — a vital tool in your relationship-building and online marketing efforts. OTHER ARTICLES YOU MIGHT LIKE 6 Steps to a Powerful Email Welcome…
FulcrumTech-Designed Email Newsletter for Virtua Is a 2011 Web Health Awards Winner
…a fresh, attractive, and user-friendly design.” About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a…
FulcrumTech President Mitch Lapides Presents the 5 Secrets to Successful Email-Marketing Campaigns
…topics as how to positively impact email-marketing profitability, drive open rates, and motivate people to take action. For additional information and to register for the meeting, please visit the following website: https://www.gpseg.org/MeetingSignUp.aspx?id=4002. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive…