Overstock.com Email Review: Is It One of Your Favorites?
…electronics, apparel, jewelry, health and beauty items, food, books, DVDs, video games, and sporting goods. With approximately 1,800 employees, Overstock.com sells products through its Websites, including www.overstock.com, www.o.co, and www.o.biz. The company typically ships between 2,000 and 5,000 packages per day and as many as 10,000 packages during peak shopping periods. In 2016, Overstock.com reported sales and revenue of $1.8 billion….
The Best Investment during an Economic Downturn
…ne consumers have provided at least one company with permission to communicate with them through email. (2008 Channel Preference Survey, Exact Target, 2008) Eighty-three percent (83%) of survey consumers have made a purchase online, with online shopping widely adopted across all age groups (2008 Channel Preference Survey, Exact Target, 2008) Sixty-five percent (65%) of those surveyed (>1,500 people who own a cell phone) have made a purchase…
FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation and Real-Time Testing and Optimization
…develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
How to Optimize Your Welcome Emails for a Big Boost in Revenue
…t was the right choice for them. We also used the series to show consumers how easy the product was to customize and scale as their lifestyles changed. At the end of the series, we offered users a discount toward their first online purchase. Upon implementing the new welcome series: Unique open rates for each of the three emails were 61.9%, 40.5%, and 35.7%, respectively. Click-to-open rates for the three emails were 33.2%, 15.9%, and 22.9%,…
Holiday Email Teasers—3 Tips for Driving Holiday E-Commerce Sales
…(Thanksgiving Day through Cyber Monday). On Black Friday, U.S. e-commerce revenue hit a record $3.34 billion, a year-over-year growth rate of 21.6%. This year, Cyber Monday also hit a new record high: $3.45 billion was spent online, which was 12.1% more than in 2015. Cyber Monday mobile sales totaled $1.07 billion, a 34% increase over last year. As far as online Cyber Week incentives, the discount rate went up only slightly over last year,…
Email Analytics: Email-Marketing Analytics That Matter
…ch ones are most important for taking your email-marketing program to the next level? The first step in answering that question is to determine your primary email-marketing goals. For example, are you trying to increase your online sales, drive more people to your website, grow your email list with highly qualified leads, or convert new leads into loyal customers? Whichever of these is most important to you, develop a set of email KPIs that…