Make Email-Marketing Thought Leader Mitch Lapides Your Next Speaker
…t how publishers can use these tools to optimize marketing opportunities by effectively using websites and pay-per-click advertising, building customer communities via social networking and blogs, providing education through online courses and webinars, and much more. Mitch gives an insightful perspective of where publishing is today and where it’s heading in the future. Electronic Publishing: Where Content Meets Users Tapping into both…
About Us
…ts. Leadership Mitch Lapides, Founder and CEO Before founding FulcrumTech in 2004, mentor-in-chief Mitch served as a senior technology-product executive for more than 20 years, excelling at turning around or building several online publishing and web-based businesses. In conjunction with completing multiple financial and organizational turnarounds, he consistently delivered double-digit revenue growth while reliably managing every budget dollar….
6 Ways to Improve Your Email Reputation and Deliverability
…factor in email deliverability. So, if you’re having trouble getting emails into your recipients’ inboxes, be sure to also check your domain reputation. Determine Your Email Reputation and Sender Score With This Online Tool Knowing your email reputation is the first step in improving your email deliverability. Your email reputation is the measurement of the quality of your list and the extent that you follow best email practices. To…
How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask
…ng the best email-marketing results. There are always new best practices to be aware of. In what ways does the email-marketing consultant incorporate search engine optimization (SEO), which is essential for improving overall online success today? Over the years, it has become increasingly clear how SEO can and should be used to drive list growth, guide newsletter article writing (i.e., know what people are searching for and write about that),…
12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
…mpaign succeeds or fails. Here we share 12 tips on email marketing copywriting tips to help you craft a message that converts for your next email campaign. Some Interesting Email Marketing Stats Email is a vital component of online marketing for business success. Here are a few interesting email marketing statistics that help show just how important it is to invest time and effort into carefully crafting the copy for your email campaigns: The…
Email Drip Campaigns – Stay Top of Mind with These 5 Tips
…it helps to send the messages from a person – such as a sales representative or the president of the company – rather than just an organization. Choose the autoresponder service that best fits your needs. There are a lot of online services that offer autoresponder software options. Finding a service that meets all of your needs is important. Some features you should be considering include: reliable deliverability follow-up auto-responding…