Mobile Email-Marketing Best Practices
…%) and tablet (71%) users, according to a 2013 digital publishing report from Adobe. The value of a mobile click was shown to be nearly double that of a desktop click — $7.14 versus $3.26 in revenue per click — in a consumer online behavior report by email-marketing software provider Yesmail. If You Haven’t Optimized for Mobile, Now Is the Time Do you know how many of your subscribers are reading your emails on mobile devices? If you’re not…
7 Steps to Create a Compelling Content Marketing Strategy
…ization’s unique selling proposition. This is a critical step that helps develop content that is valuable and relevant to your prospects and customers. Looking at your top competitors’ products/services and their online content marketing efforts can help determine what sets your company apart from them and why potential customers would choose your products/services over theirs. This step includes: Reviewing competitors’…
How to Proficiently Use Animated GIFs in Your Email Marketing
…xamples that show just how effective GIFs can be: California-based retailer of eveningwear Dressed Up! realized a 26% higher click-through rate thanks to using an animated GIF versus a non-animated version of the same email. Online retailer Bluefly, Inc. found that using GIFs in its promotional emails not only boosted the click-through rate by 5%, but also increased revenue by 12%. Tips for Using Animated GIFs in Your Marketing Emails The…
The Basics of Email Drip Marketing Campaigns
…p prospects engaged and thinking about your organization throughout the conversion process. Shopping Cart-Recovery Drip Campaigns—This type of email drip campaign is triggered when a prospective customer puts a product in an online shopping cart, but doesn’t complete the purchase. These types of behavioral emails typically include reminders and, in some cases, additional incentives to help guide and encourage customers to take the actions needed…
How to Build a Bigger, Better Email List
…uisition by as Much as 25%.“ Have you tried offering an incentive to capture new subscribers for your mailing list? For example, collect email addresses in return for a white paper, e-book, email templates, webinar, or online tool (e.g., FulcrumTech’s ROI Goalsetter®) that provides information of value to your target audience. Running a contest or drawing for a prize is also an example of how you can help entice people to sign up for…
Poco’s Email Review: Does This Welcome Email Reap Its Just Rewards?
…action. In this email message, there really isn’t a call to action. However, three options for how to access the “Welcome Gift” are provided: checking your mailbox for a postcard, checking your Royalty Rewards App, and going online to check your Royalty Rewards account. Clicking the mobile phone icon takes recipients to the Royalty Rewards App download site, whereas clicking the computer icon takes them to their Royalty Rewards Membership…