Justifying Email Marketing in 2013 and Beyond
…. Email remains one of the most profitable marketing channels today — and will remain so into the future. If you need some ammunition to justify email marketing in your company, here are the facts. An impressive 77% of online consumers prefer to get permission-based marketing messages via email versus any other marketing channel, according to a recent study by ExactTarget — The 2012 Channel Preference Survey. Direct mail came in…
9 Ways Email Marketing Is More Than Constant Contact
…ing events, I often get onto the topic of email marketing (perhaps it has something to do with my passion about the subject). Invariably, someone makes a comment that equates the email blast software — provided by such online marketing companies as Constant Contact — with the broader concept of email marketing. I appreciate that most people don’t spend their lives immersed in email marketing as I do, so I thought I’d…
Get the Click: Animoto
Preview without Images Preview with Images Animoto Email Grade: B Subject Line 5 Preview Pane 3 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 3 Sense of Urgency 3 Credibility 5 3/5/12 — Animoto is an online video creation service that lets users take their own photographs, videos, and music and make polished, professional-looking video slideshows. In this email, the company is letting its users know that they can now grab and…
Please Don’t Call It an Email Blast
…int. I made myself laugh as I read these because they were amazingly accurate in explaining, on their own, why I can’t stand the term email blast. Hopefully, you’ll agree. Here is blast defined by Merriam-Webster online: “a violent gust of wind” “the sound produced by an impulsion of air through a wind instrument or whistle” “a stream of air or gas forced through a hole” “a vehement…
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
…ing, delivery confirmation, and receipts. Transactional emails such as these typically have average open rates that exceed 75%; however, few marketers use these opportunities to build customer relationships and grow revenue. Shopping-Cart Abandonment Emails — Typically set up as a series of trigger messages, shopping-cart abandonment emails encourage users to come back and complete the purchases they started at a company’s e-commerce site….
How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI
…weekly special offers, your subscribers will know to watch for them. Ask their preferences. Give your subscribers the opportunity to decide what types of information they want and how often they want to receive it. Use other online channels to pique interest in your organization and brand. Build excitement and buzz about your company and its special promotions through blogs and such social media as Twitter, Facebook, and Pinterest. This will…