Apple Email Review: A Is for Apple – But Does This Email Get an A?
…CA, Apple Inc. is a multinational technology company that designs, manufactures, and sells a vast variety of personal computers, mobile communication and media devices, portable digital music players, computer software, and online services. Apple’s primary products include the Mac line of computers, the iPod, iPhone, iPad, Mac App Store, iTunes, iCloud, Safari web browser, as well as OS X and iOS operating systems. Founded in 1976, Apple has…
Email Marketing Automation – How to Take Your ROI to the Next Level
…mpaigns to Drive Conversions” “Drip Email Campaign Best Practices” “The Basics of Email Drip Marketing” Shopping-Cart Abandonment Email If you want to minimize your revenue losses from abandoned online shopping carts, automated shopping-cart recovery emails are the answer. Numerous studies have shown that by sending a series of reminder emails to give cart abandoners a “nudge,” you can recover a…
join.me Email Review: Does It Take Recipients by Storm?
Preview with Images Preview with Images join.me Email Grade: [B+] Subject Line 3 Preview Pane 4 Eye Path 4 Clarity of Message 5 Call to Action 4 Credibility 5 Sense of Urgency 5 May 5, 2015 – Organization Overview The online meeting and collaboration software join.me is a product of the company LogMeIn, Inc. Founded in 2003 and headquartered in Boston, LogMeIn is a provider of Saas and cloud-based remote connectivity services for IT…
How to Optimize Email Deliverability for Your Comcast Users
…hrough Comcast spam filters. The underlying caveat, however, is that your organization must be using professional, permission-based email-marketing practices. If your email campaigns get blocked by Comcast, you can submit an online request to be removed from the spam list at the following link: http://postmaster.comcast.net/block-removal-request.html. So what can email marketers do to help optimize Comcast deliverability? Moleski suggested that…
Email Preheader Best Practices
…r me?” So, make a compelling offer! In addition, consider personalizing your email preheader text by including recipients’ first name, for example, or perhaps an item they browsed at your website or left in their online shopping cart. In a Yes Lifecycle Marketing study, personalized subject lines (e.g. including a recipient’s first name or browsed/purchased items) generated 50% higher open rates and 58% higher click-to-open…
Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
…tently plays a central role in achieving that goal. And more and more marketers are finding that integrating video into their email messages increases engagement with target audiences. The growing popularity of YouTube – the online community that allows people to watch and share videos – is certainly a good indication of the high degree of engagement associated with videos. According to YouTube statistics: 2 billion YouTube videos are viewed…