9 Tips for Building a High-Quality Email List
…ons to SlideShare to reach more potential customers. Slideshare allows you to choose whether or not to make your presentations downloadable so you retain control of your content. Put a link to your opt-in page on all of your online and offline marketing materials. Here are few examples of places you don’t want to miss: On every page of your website On your social media sites (e.g., “information” area on Facebook, Twitter description, your…
10 Holiday Email-Marketing Tips for 2011 | Email Marketing Best Practices
…oths. Create a sense of urgency now. It’s not too soon to get your subscribers thinking ahead to holiday purchases. You can plant the seed that by doing their holiday shopping early, they can avoid the hassles of last-minute shopping. You may even consider promoting “early-bird special” sales to encourage customers to purchase before the holiday rush. Test your offers and subject lines. Do your subscribers respond best to free shipping or to a…
8 Great Facebook Apps to Help Build Your Email List and Engagement
…collect and display endorsements from users to help build both your business relationships and reputation. Eventbrite If your company hosts special events, you’ll find this app very useful. Eventbrite’s suite of easy-to-use online tools is free, unless you’re selling tickets. In that case, a fee is charged. Welcome Tab This is a simple app that lets you show just about any content on your page, such as products, pictures, events, your business…
Landing-Page Forms — 7 Must-Do Tips for Capturing Leads
It’s the moment of truth — you’ve persuaded someone to click on a link in your email or online ad and go to your landing page. Will that new prospect fill out the form to join your list of subscribers? Here are seven must-do tips to help drive conversions on your landing-page forms. Start short and simple. Typically, the shorter the form, the higher the conversion rate. So as you plan the strategy for your landing-page forms,…
Sony PlayStation4 Email Review: Can You Find the Missed Opportunities to Take It to the Next Level?
…rt of the subject line clearly tells recipients to reserve a new PlayStation4 System. The second half of the subject line, however, is not as clear and also makes this subject line very long. People who are familiar with the online social network Twitter and the use of hashtags would know how to find out more about this product. But would a shorter subject line increase open rates? Subject line testing would help accurately answer that question….
Are You Using All the Data You Should to Get the Best ROI for Your Email Marketing?
…campaigns to efficiently take prospects and customers down the sales funnel. Automate emails to be sent based on customers’ behaviors. A cart-abandonment–recovery email program — a series of emails sent to people who started shopping online and left a website before finishing the transaction — is a great example of a nurturing campaign that has been shown to significantly boost email ROI. Develop a test plan to determine what data matters most….