Vistaprint Email Review: Is This Countdown to Black Friday a Winner or Down for the Count?
…view with Images Vistaprint Email Grade: [C+] Subject Line 3 Preview Pane 3 Eye Path 3 Clarity of Message 3 Call to Action 2 Offer 2 Credibility 5 Sense of Urgency 5 December 15, 2014 – Organization Overview Vistaprint is an online supplier of printed materials and marketing services, including business cards, stationery, invitations and announcements, signs and banners, holiday cards, as well as websites and Internet marketing. Founded about 20…
Marketing Attribution – Key to Optimizing Your Sales and Marketing ROI
…rganization’s marketing across all channels. Today, a typical customer interacts with companies through multiple channels and devices. For example, a customer may first see a promotional email on a mobile device but purchase online on a different device or at a retail location. Begin by determining attribution at the individual customer level before aggregating data to see the broad view. Your customers are likely taking different paths to…
13 Tips for Creating an Email Newsletter Your Subscribers Can’t Wait to Read
A quick read of highly relevant, bite-sized portions of information – that’s what successful email newsletters offer. They help cut through the clutter of online information with highlights of what’s important to a specific target audience. When it comes to email newsletters, are you doing everything possible to meet your subscribers’ needs? Is your publication one they look forward to receiving and reading? Here are some tips to help you…
The Basics of Email Drip Marketing Campaigns
…p prospects engaged and thinking about your organization throughout the conversion process. Shopping Cart-Recovery Drip Campaigns—This type of email drip campaign is triggered when a prospective customer puts a product in an online shopping cart, but doesn’t complete the purchase. These types of behavioral emails typically include reminders and, in some cases, additional incentives to help guide and encourage customers to take the actions…
Justifying Email Marketing
…spects to try a product, send you their feedback, and, ultimately, allow you to ask for the sale. The results of which can be profound. We have used transactional email very successfully to increase the conversion rate of an online software solution following a 30-day trial period. Promotional marketing Email is a very powerful, cost effective tool for communicating offers. Getting the word out on a special offer that your company is promoting…
ExactTarget Anti-Spam Policy
…complaints. If you’re worried that we would simply “list wash” your address without further investigation, feel free to report the message to whatever spam reporting entity you feel most comfortable working with. Spamcop at www.spamcop.net provides an easy way to report unwanted mail as spam. You can also use your email provider’s (AOL, Hotmail, Yahoo) “report as spam” mechanism to notify the ISP that the message is spam. ISPs use this…