Email Branding Tips that Win in the Inbox
…center is a good way to help you determine an email send schedule that is consistent, as well as keeps subscribers interested and even looking forward to getting your emails. For help with optimizing your email frequency and cadence, be sure to check out these FulcrumTech articles: “Email Send Frequency—What’s Your ROI Sweet Spot” “Email Cadence Is the Key to Success” Reach out to customers who have lost touch with…
The Importance of Email Frequency and Revenue
…t to continually test to find the optimum frequency for your subscribers. Should your organization be sending more promotional emails? FulcrumTech can help you answer that question, as well as design and implement a comprehensive email-marketing program to boost your return on investment. Contact us and get started today! Other Articles You Might Like Email Send Frequency — What’s Your ROI Sweet Spot? Email Cadence is the Key to Campaign…
Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox
…nce. Use personalization and segmentation to help boost your engagement metrics (e.g., open and click rates), which, in turn, will have a positive impact on your sender reputation. Optimize your email sends for frequency and cadence. This is another key way to help keep your recipients engaging with your emails and your emails getting to their inboxes. For more information about how to improve your email deliverability, be sure to check out…
How FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation & Real-Time Testing & Optimization
…ng a review of target audience demographic and transaction history Identifying messaging and treatment concepts for the optimization, such as subject lines, incentives/offers, design elements, etc. Determining email campaign cadence, timing of deployment, messaging, and where tests should be implemented. For example, we tested the response rates of requiring recipients to use a promotional code in the Cyber Monday “flash sale” versus not…
FulcrumTech Wins Marketer Quarterly Email Marketing Award 2015
…e emails in which each email would build on the previous email’s message.” This three-email welcome series for Piper went live in early June 2015. As part of the first optimization tests, FulcrumTech adjusted the cadence. The result was significant. By merely reducing the time between emails, unique open rates for email #2 and email #3 increased by 17% — a statistically significant result. Associated weekly revenue also increased by…
Post-Purchase Emails-How to Give a Big Boost to Customer Retention and Lifetime Value
…umTech and we’ll help you develop a comprehensive email-marketing program for 2018 and beyond that effectively nurtures and converts all levels of prospects and customers. Other Articles You Might Like Use These 3 Triggered Email Campaigns to Drive More E-Commerce Sales An Analytical Look at Email-Engagement Series of Top E-Commerce Companies Email Cadence is the Key to Campaign Success…