Email Cadence is the Key to Campaign Success
…e, we focused on email send frequency. Here, we delve deeper and talk about cadence — a primary factor in determining the success of your automated email-marketing campaigns. What’s the Difference Between Frequency and Cadence? Although frequency and cadence are closely related, these terms describe different aspects in email marketing. Whereas frequency is the number of emails sent in a given period of time, cadence encompasses the timing…
7 Easy Tips to Radically Improve Your Email-Marketing Results Today
…ncrease in revenue. Already sending a welcome series? Consider adding an additional email to the campaign; we’ve seen improvements made by adding a third, fourth, and yes, even a fifth email! Adjust your email cadence. Cadence refers to the timing and pattern of emails sent in a campaign series. And in the email world, cadence has a particularly significant impact on the success of welcome campaigns. For example, we saw a 17% increase to…
Email Campaign Strategy-What Is the Optimal Number of Touchpoints?
…ay to help you deliver email campaigns that not only have the optimal number of touchpoints (or frequency), but also the best cadence (i.e., the timing and pattern of emails sent). For more information on email frequency and cadence, check out the following FulcrumTech articles: Email Send Frequency – What’s Your ROI Sweet Spot? Email Cadence is the Key to Campaign Success Integrate and Coordinate Your Company’s Marketing…
Create Effective Email Marketing Strategies
…and revenue by sending too few emails, you also don’t want to hurt your email deliverability by getting too many emails marked as spam. How can you determine the “sweet spot” for both your email marketing send frequency and cadence? Here are two articles to help you do just that: “Email Send Frequency—What’s Your ROI Sweet Spot?” “Email Cadence Is the Key to Campaign Success” Optimize the calls to action in your email marketing campaigns. The…
5 Most Common Mistakes Marketers Make in their Email Campaigns
…cess at FulcrumTech involved a client who was sending emails to prospects with the goal of getting them to book an appointment with the company. In this case, we were testing and optimizing for cadence: The initial (control) cadence was an email sent on Days O, 5, 12,18, 25, and 32. To help stay top-of-mind with prospects, we tested a shorter interval between emails: Days 0, 3, 7, 14, 21, and 28. By optimizing the cadence of this email series,…
Top Email Marketing Best Practices for 2018
…you may be missing an opportunity to increase your sales and revenue by sending too few emails to your subscribers. So how do you determine the “sweet spot” for both your email send frequency and closely-related cadence (i.e., the timing and pattern of emails sent)? Check out the following 2 articles for email frequency best practices and guidance on how to do just that: “Email Send Frequency—What’s Your ROI Sweet…