What Role Does Color Play in Email Marketing and Subscriber Engagement?
…in 2018? Contact the email-marketing experts at FulcrumTech and we’ll show you how to get the most out of all your email campaigns. From colors, copy, and email design to implementing an ideal email send frequency and cadence, we can help you optimize your email campaigns to drive incredible results! Other Articles You Might Like 10 Tips for Creating Email Content That Captures Attention and Engages Subscribers 8 Best Practices to Design…
Using Predictive Analytics in Email Marketing
…ks to this email campaign, the client’s post-purchase revenue increased by 483% in just two months. You can also use predictive analytics to determine how often customers make purchases so that you can find the optimum cadence and frequency to send them emails about your products. Winning Back Customers — Reengage customers who haven’t purchased from you in a while. When it comes to win-back email campaigns, a standard…
Win-Back Email Campaigns — How to Successfully Regain Lost Customers and Boost Revenue
…imize your win-back campaigns. Besides optimizing copy and design elements, subject line, preheader, the sender’s email address, calls to action, and privacy policy, testing helps you find the most effective frequency, cadence, incentives, and timing of offers for your win-back series. This is important for motivating action and boosting your engagement email metrics, including opens, clicks, and conversions. Need help creating and…
Use These 3 Triggered Email Campaigns to Drive More E-Commerce Sales
…loping successful strategy and effective creative for automated triggered email campaigns. Contact us, and we’ll show you how to drive more revenue from your email-marketing efforts. Other Articles You Might Like Email Cadence is the Key to Campaign Success How to Optimize Your Welcome Emails for a Big Boost in Revenue 10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails How to Use Drip Email Campaigns to Drive…
10 Tips for Creating Email Content That Captures Attention and Engages Subscribers
…how to convert by making the call to action prominent, customer-centric, and value packed. Click here for tips on how to optimize the calls to action in your email campaigns. Get the timing right. Test both the frequency and cadence of your email campaigns to help ensure that you’re not sending too many emails too close together. In this way, your subscribers won’t get tired of seeing your emails in their inboxes and ignore them or get annoyed…
4 Tips for Building a Powerful Email Automation Series
…vely (and continues to work) for your specific target audience. To get the most from your testing, be sure to go beyond subject lines, calls to action, and imagery. We’ve found that, in automation email series, testing cadence, offers, and incentives (e.g., white papers) has the biggest impact on improving the performance results and driving revenue.Also, keep in mind the importance of continual testing: Just because your automated-email…