Resources: Financial modeling

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How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

Make Your Email Newsletter Work for You

Once you’ve created an email newsletter, you may have realized that — no matter how often it’s sent out — it doesn’t automatically generate leads and sales. Unfortunately, few things in life succeed on autopilot. Rather, you have to continually work at them. It’s the same with an email newsletter. So, to be sure that your email newsletter generates the results you want, regularly review your newsletter program by answering the following questions…

How to Fix a Problem Email List Without Losing Advertisers

When you have an email list of thousands, you’ll experience a growing number of inactive users over time. That means, you have a growing number of subscribers who no longer open your emails. It may have been marked as junk or connected to an inbox rule that drops your email into some folder no longer reviewed. In fact, it’s not uncommon to see 25% of your list go inactive each year. This is one of the primary reasons why we need to continually add new subscribers to our email lists.

Create Compelling Subject Lines

Open Me! That’s what your subject line has to succinctly convey to your audience. Unfortunately, there’s no secret formula to creating a subject line that universally engages and drives action. Essentially you need to quickly and clearly state what your recipients can expect in the email message and say it in a way that grabs their attention. The following are some important strategies that we at FulcrumTech always review before writing subject lines.

Move Prospects Down the Sales Funnel with Email

It’s been a crazy busy summer, and now everyone is staring down at the final quarter of 2008.  So, the questions are coming into FulcrumTech about how to get prospects down the sales funnel with email newsletters, promotional email, and other forms of email marketing.  MarketingSherpa has a great chart that mirrors what we typically describe, and it provides a number of great metrics to measure at every stage.

7 Great Ideas for Generating Revenue from Your Content and Knowledge

I attended the Specialized Information Publishers Association (SIPA) meeting this week. This group included publishers from around the world.  Most publish some sort of electronic or print newsletters. One of the biggest issues on these publishers’ minds was how to get the business model right. How do we make money in this environment where so much is free? Here are 7 great ideas I heard…

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