Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also called a confirmation page). Whether you’re trying to close a sale, spread the word about your business,…
The Power of Popover Forms — How to Increase Your Email List Growth by 300%
What’s the first word that “pops” into your head when you think about online popups or popovers? “Annoying,” perhaps? But after you read this blog about FulcrumTech’s popover results, as well as the incredible lifts in subscriptions that marketers are getting thanks to popover forms, you may instead use words such as “effective” and “unbelievable” to describe them. Personally, I’ve been blown away by the results that are possible from this tactic. And if your organization is serious about building an email list, it’s time to consider a popover form to help drive your subscriber sign-ups.
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
Are you doing everything you can to get the most ROI out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing, but haven’t yet tried.
2012 Budgets for Lead-Generation Increase Substantially
MarketingSherpa recently published the results of a study of almost 2,000 marketing professions relating to their budgets for lead-generation activities. The study asked participants where they plan to allocate their 2012 budget money. Resoundingly, the biggest winners were the key drivers of inbound lead-generation activities.
The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business
A solid lead-generation system is the heart of every successful business plan. That’s why it’s important to continually seek new and innovative ways to grow sales and build interest in your organization’s products and services. In this month’s feature, I share six essential steps from FulcrumTech’s Business Lead-Generation Playbook to help you effectively grow your company.