So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also called a confirmation page). Whether you’re trying to close a sale, spread the word about your business,…
What’s the first word that “pops” into your head when you think about online popups or popovers? “Annoying,” perhaps? But after you read this blog about FulcrumTech’s popover results, as well as the incredible lifts in subscriptions that marketers are getting thanks to popover forms, you may instead use words such as “effective” and “unbelievable” to describe them. Personally, I’ve been blown away by the results that are possible from this tactic. And if your organization is serious about building an email list, it’s time to consider a popover form to help drive your subscriber sign-ups.
Are you doing everything you can to get the most ROI out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing, but haven’t yet tried.
MarketingSherpa recently published the results of a study of almost 2,000 marketing professions relating to their budgets for lead-generation activities. The study asked participants where they plan to allocate their 2012 budget money. Resoundingly, the biggest winners were the key drivers of inbound lead-generation activities.
A solid lead-generation system is the heart of every successful business plan. That’s why it’s important to continually seek new and innovative ways to grow sales and build interest in your organization’s products and services. In this month’s feature, I share six essential steps from FulcrumTech’s Business Lead-Generation Playbook to help you effectively grow your company.