What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
We get this question all the time. The answer is: It depends. It’s like asking, “What’s a good price for a car?” So many factors go into what drives open and click-through rates. Here we list examples of benchmark statistics for these metrics. Plus, we suggest some areas in your email-marketing program to focus on to help optimize your open and click-through rates.
Key Email Strategy for Mobile-Responsive Web Design
How important is a mobile email strategy? Considering that more than 50% of most brands’ emails will be opened on a mobile device this year, a mobile email strategy is vital for success. Here we talk about how that strategy must go beyond simply the email design to ensure that your entire conversion path — from email to website landing page — provides a great mobile experience.
TOMS Shoes Promotional Email: TOMS Steps Up with a Responsive Email Design
TOMS sent this promotional email to a customer who had signed up to receive emails from the company. And because it was coded to be responsive – optimized for the screen or platform it was being viewed on – the recipient could easily read and respond to it on his or her iPhone. As we discussed in a previous NewsLever feature article – “How to Use Responsive Email Design to Optimize Your ROI” – designing emails with your mobile users in mind is vital today, given the growing trend of people using mobile devices to read their emails.
The Key to Subject Line Success: Testing, Not Guessing
A 67% lift in open rates and an 87% increase in revenue. This is just one example of the level of improvements FulcrumTech achieves for clients, thanks to subject line testing and optimization. In this case, the client was a major U.S. publishing company. Subject lines are what drive recipients to the top of the sales funnel in email campaigns; yet, many organizations spend little time and effort crafting or testing them. Here we show you the impact that subject line testing can have on email campaign performance, as well as offer some practical advice about how to achieve subject line success.
The Power of Popover Forms — How to Increase Your Email List Growth by 300%
What’s the first word that “pops” into your head when you think about online popups or popovers? “Annoying,” perhaps? But after you read this blog about FulcrumTech’s popover results, as well as the incredible lifts in subscriptions that marketers are getting thanks to popover forms, you may instead use words such as “effective” and “unbelievable” to describe them. Personally, I’ve been blown away by the results that are possible from this tactic. And if your organization is serious about building an email list, it’s time to consider a popover form to help drive your subscriber sign-ups.
Musicnotes.com email review: Is this update-your-preferences email pitch perfect? | Email Design Sample
This email was sent to a customer who had recently placed a Musicnotes.com order with the goal of getting her to update her subscriber preferences. The subject line – “Complete Your Preferences and receive a $6 coupon!” – clearly communicates the purpose of this email. Plus, the incentive offer of a $6 coupon is right there in the subject line, enticing recipients to open the email.