8 Tips for Integrating QR Codes into Your Email-Marketing Strategy
…tegy, the experts at FulcrumTech can help. Email us or give us a call at 215-489-9336 and get started today. QR Codes Are Catching On! Check out these mobile quick response code scanning statistics from two recent studies by comScore and queaar.com, as reported in Digital Buzz: Scanning of QR codes increased by 4,549% between the first quarters of 2010 and 2011. 14 million people scanned QR codes in the United States during June 2011. More than…
7 Key Strategies for Avoiding the Gmail Spam Filter
…list without the engagement doesn’t get through. Do You Have a Gmail Deliverability Problem? How can you tell if you’re having deliverability issues with your Gmail subscribers? One way to detect a problem is by comparing the open rates of subscribers using other email software or services, such as Yahoo!, Hotmail, or Microsoft’s Outlook.com. If the average open rate of an email sent to Yahoo! subscribers is 30%, for example,…
ExactTarget Anti-Spam Policy
…talog, and take action based on these complaints. If you’re worried that we would simply “list wash” your address without further investigation, feel free to report the message to whatever spam reporting entity you feel most comfortable working with. Spamcop at www.spamcop.net provides an easy way to report unwanted mail as spam. You can also use your email provider’s (AOL, Hotmail, Yahoo) “report as spam” mechanism to notify the ISP that the…
Email-Marketing Agency FulcrumTech Is Awarded Multiple ExactTarget Certifications
…tion services to our existing and future ExactTarget clients.” About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch…
FulcrumTech Named 2013 Marketer of the Year
…eting success we consistently help our clients achieve.” About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by…
FulcrumTech’s ROI Goalsetter® Makes Docurated’s List of Top 50 Tools for Measuring Marketing Return on Investment (ROI)
…email-marketing agency that provides strategic guidance and the expert team to design, develop, and implement online-marketing programs that produce digital marketing ROI. FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building…