PBS Welcome Email: Is This Welcome Email from PBS a Masterpiece?
…eresting variable to test. Would an Incentive Tied to the Survey Drive More Responses? When recipients click the call to action, they are taken to a landing page that asks for their email address, first and last names, and a blank form to answer, “What do you love about PBS?” Designed as a way to gather more information about their subscribers, this email may have been more successful in getting people to click through and respond if…
Using Google Analytics to Track ‘Zero Results Found’ for Site Searches
…) return “” ; else return results[ 1 ] ; } var SearchTerm = gup( ‘s’ ) ; _gaq.push ( [ ‘_trackEvent’ , ‘Search’ , ‘ZeroResults’ , (SearchTerm ? SearchTerm : ‘blank’ ) ] ) ; </script> The code listed above does not initialize the GATC. The _trackPageview method should have already been called from the header section of the search page. As so, the _gaq object is still…
zulily Email Review: Does it close the deal?
…No alternative text is used for the primary image of the wallet that was browsed online and mentioned in the subject line. Although product labels are located below the other images, recipients must scroll past the enormous blank spaces to read a series of vague product descriptions (e.g., “Oilily Fig Short Wallet”). There’s little incentive in the preview pane for recipients to either download the images or click on the…
Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
…l result in bounces or land their messages in recipients’ spam folders. If the technology is applied in the right way and the email follows the best practices of email marketing, however, adding video should not affect email deliverability. The following are three options for ways to integrate video into emails: Create a thumbnail image in your email that links to Web video. A simple and popular solution to integrating video in email involves…
How to Get the Most Out of Your Transactional Emails
…sending transactional emails. Are you getting optimal performance results from sending transactional emails? Are you confident that your transactional email provider is the best transactional email service in terms of email deliverability and meeting all your transactional mail needs? Contact the team of experts at FulcrumTech, and we’ll help you implement best practices to get the most out of all your email-marketing campaigns. Other…
Creating a Squeeze Page That Converts
…d establishing a relationship with new potential customers. Here’s an example of a FulcrumTech squeeze page, which provides a download of our comprehensive email-marketing white paper, A Marketer’s Guide to Email Deliverability. Preview 10 Tips for Creating a Squeeze Page That Converts The following are some key tips to help you get the most conversions from your squeeze pages: Keep the design and copy focused on the offer. In other…