6 Super Ways to Keep Your Subscribers Engaged and Happy
…sed frequency gets them engaged. Be careful, though, not to conduct such a test with too big of a test group – the resulting repeated lack of engagement or possible increase in spam complaints might have a negative impact on deliverability across your entire list. Optimize with mobile in mind. As we highlight in this month’s blog, mobile email conversions are rapidly rising, while using responsive design helps drive email conversions by…
E-commerce Email Marketing — 8 Campaigns You Should Be Doing
…pically include 60% inactive subscribers, with about 25% of subscribers becoming inactive each year?Reengagement campaigns are a great way to recapture the interest (and likely revenue) from an inactive group of subscribers. Deliverability is another good reason to implement reengagement campaigns, because a highly inactive list can have a negative impact on your email deliverability. The strategy of an effective reengagement campaign includes:…
Ask the Obvious with Your Email Preference Center
…l emails! So, gently ask them to share a little more information, and try making a personal request — “Hi Sandy, thanks so much for signing up. Would you please share your single biggest challenge in [fill in the blank]? We really appreciate your feedback and look forward to helping out however possible…” You get the idea. People will respond to that plea because it’s clear that you’re going to help them….
General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?
…ill be compelled to send more targeted and relevant content to prospects and customers who really want to receive that content. This is an email-marketing best practice that will help to increase subscriber engagement, email deliverability, and overall campaign performance results. Got questions about how to implement email-marketing best practices that comply with spam regulation and personal-data protection laws? FulcrumTech can help. Contact…
How to Get Around the Outlook Junk Filters
…tical. I will also add the importance of tracking the email reputation score (see http://www.senderscore.org), which is another important factor in getting your emails through the filters. OTHER ARTICLES YOU MIGHT LIKE Email Deliverability — What You Need to Know about Getting Your Emails to the Inbox 7 Key Strategies for Avoiding the Gmail Spam Filter Email Authentication — Key to Getting Your Emails Delivered Microsoft Launches the…
Active versus Inactive Users: Who's On Your Email List?
…t? This is an important metric to be aware of for two major reasons: It’s a good gauge as to whether your message and content are maintaining the interest of your audience. A high number of inactive users can hurt your email deliverability. Repeatedly sending to people who don’t open your emails can result in a lower email reputation score from the ISPs and, subsequently, decrease inbox delivery rates. I’ve provided below an example of a…