FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…k-through, bounce and unsubscribe rates. Users can also drill down to see underlying data by campaign or segments and use customized filters for even more detailed performance analyses. In addition, IntelliSents’ email deliverability dashboards display essential inbox deliverability metrics that can help promptly detect any issues encountered in getting through the Internet service providers (e.g., Gmail, Yahoo!, and AOL). There is also a…
Top Email Marketing Best Practices for 2018
…ecause of getting too many emails from a brand. In fact, receiving too many emails from a company is the No. 1 reason why subscribers both unsubscribe or mark emails as spam. And that can have a negative impact on your email deliverability. On the other hand, you may be missing an opportunity to increase your sales and revenue by sending too few emails to your subscribers.So how do you determine the “sweet spot” for both your email…
Email-Marketing Optimization—When, Where, and How People Engage With Email
…d between 4 p.m. and 6 p.m. 5 Top Tips for Optimizing Your Email-Marketing Campaigns Based on the results from these recent surveys, here are some tips for optimizing your email campaigns to help boost engagement, sales, and deliverability: Because so many people check emails on their smartphones, mobile optimization and responsive design are a must for email marketers today. Optimizing email-marketing campaigns for your mobile audience is one…
Choosing the Right Email Service Provider (ESP)
…how much better they could do with the right toolset. As you evaluate your current email service provider (ESP) – and possibly search for a new one – here are some important questions you should be asking: Email Deliverability – Is your email service provider reliably getting your emails into the inboxes of intended recipients? Do they have a team that is dedicated to ensuring the emails sent from your system are getting…
7 Tips to Keep Subscribers From Marking Your Emails as Spam
…lowing links for more tips about optimizing your email frequency and cadence: “Email Send Frequency—What’s Your ROI Sweet Spot?“ “Email Cadence Is the Key to Campaign Success“ How are your email deliverability rates? And how many subscribers either mark your emails as spam or unsubscribe each month? If you think that there’s room for improvement, FulcrumTech can help. We specialize in getting our…
The Grommet Email Review: Is This Welcome Email Engaging Enough?
…ents know that this is an email introducing The Grommet brand. Once the email is opened, the headline matches the subject line and expresses the main point of the email, which is to welcome new subscribers. There are several blank image spaces in the preview pane without images, which may be enough enticement for recipients to actually download the images. Alternative text is used minimally, however, and doesn’t provide recipients with…