Creating a Squeeze Page That Converts
…21;s what you need to know about how to get the most out of a squeeze page. What’s a Squeeze Page? You land on a web page and an ad pops up offering you a freebie. That”s a squeeze page. In other words, a squeeze page is a landing page designed to collect email addresses from potential subscribers. Squeeze pages give potential subscribers an incentive to give up their email addresses. Typically, the incentive is in the form of…
Email Deliverability – What Really Determines Inbox Engagement?
…nd in their own inbox or junk mail folder, and b) generalized, meaning behavior from the broad group of recipients will impact the ISP’s treatment of that email. What Are the Seven Most Important Actions Impacting a Sender’s Deliverability? So now that we know clicks and certain words don’t determine your email deliverability, then what factors do have an impact? All of the ISP representatives on the panel were very clear that a single factor…
Email Deliverability — What You Need to Know About Getting Your Emails to the Inbox
…your campaigns if they never receive your emails. How can you help ensure that the emails you send actually get to the people who signed up for them? That’s what we discuss in this month’s feature. What Is Email Deliverability? Email deliverability is the rate of emails delivered to a subscriber’s or customer’s inbox. To drive a successful email campaign, it’s vital that you know your content is reaching your…
5 Best Practices for E-Commerce Landing Page Optimization
…help design, test, and optimize your e-commerce landing pages for top performance results. Contact us and get started today! Other Articles You Might Like E-commerce Email Marketing — 8 Campaigns You Should Be Doing Landing-Page Optimization — 9 Tips for Driving Email Campaign Conversions Using Email Testing and Optimization to Improve your Campaigns 8 Best Practices to Design Powerful Calls to Action that Convert Landing-Page Forms — 7 Must-Do…
Landing-Page Optimization – 9 Tips for Driving Email Campaign Conversions
…ught were the most useful metrics for measuring landing-page performance. Here are their responses: 76% said conversion rates 43% said cost per conversion 30% said bounce rate 30% said revenue per conversion 29% said landing page views 24% said traffic by source 22% time on page 6% desktop versus mobile device Click here for the complete results of this online survey. Tips for Optimizing Landing Pages to Drive Conversions Looking to increase…
Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox
…s ISP gateway server and your delivery rate is high, the emails still may not be making it into the inbox. Instead, the emails may be blocked by spam filters or sent to your subscriber’s spam folder. That’s where deliverability comes in. Deliverability is a measurement of whether your email campaigns actually get into your subscribers’ inboxes. And because gateway servers don’t let senders know if their emails are blocked…