13 Winning Email Newsletter Best Practices
…ages in your email newsletter. Likely, a large portion of your subscribers have images disabled on their computers and mobile devices. So, when your email newsletters are opened, subscribers will see a preview pane with only blank spaces in place of the images. That’s why it’s so important to use alternative text to let them know what they’re missing, unless they download images. In addition to crafting interesting and informative plain text,…
6 Tips to Drive Customer Engagement With Email Marketing
…mail open rates. Personalize your content and offers — If your open rates start out high with new subscribers and fall precipitously, your email content and offers are not meeting their expectations. When emailing customers, personalization is one of the most important ways to keep subscribers opening and engaging with your emails. This can include using your customers’ names in the subject line and email message, as well as creating…
The Key to Subject Line Success: Testing, Not Guessing
…d 315% more tweets. In another MarketingSherpa Blog case study, seven subject lines that were personalized had a 5.13% higher average open rate and a 17.36% higher click-through rate compared to the same subject line without personalization. MailerMailer’s 2012 Email Marketing Metrics Report analyzed subject lines in over 1.2 billion email messages and found that short subject lines (fewer than 15 characters) had the highest open rate…
Trending Technologies in Email Marketing Seen at EEC
…nt of open. Founded in 2008, Liveclicker also provides video commerce solutions that centralize video management and allow marketers to distribute video content across sites and channels with a single click SimpleRelevance – Personalization is hot in email marketing these days. SimpleRelevance’s “recommendation engine” uses email data, as well as customer demographics and behavior, to create personalized, targeted email messages that are sent at…
Email Marketer’s Top Priorities in 2016
…s of email marketing on which they really need to focus in 2016, the following areas rated the highest with respondents: Automation (34%) Measurement of analytics (28%) Strategy and campaign planning (27%) Segmentation (24%) Personalization (21%) In addition, census participants were asked, “What do you (or your clients) intend to innovate with email in 2016?” Their top answers included: More creative use of behavioral triggers (66%…
Part 1—What Is Predictive Marketing and How Does It Fit Into the Email-Marketing World?
…ng predictive analytics as a vital strategy in marketing success. Here’s what leveraging predictive technology in your email marketing can help you achieve: Boost revenue and return on investment (ROI) by improving the personalization of your email content. Using predictive technology, you can analyze customers’ past shopping trends and leverage that information to segment your email list and personalize the promotional offers sent…