Landing Page Design and Optimization
Successful landing pages that seal the deal A landing page is the first web page that visitors see when they click on a link in a promotional email. How well this page performs will determine the success of your promotional efforts. Even if you achieve great open and click-through rates on your email, the campaign isn’t successful if you don’t carry your prospects through to the marketing goal. That’s why a customized landing page that is…
Create Effective Email Marketing Strategies
…om your email list won’t get annoyed by continuing to receive your company’s email campaigns and, in turn, mark your emails as spam. Personalize your email subject lines to increase engagement. Personalized subject lines have 50% higher open rates, 58% higher click-to-open rates, and more than twice the unique click rates, when compared with subject lines that were not personalized, according to a recent study by Yes Lifecycle Marketing. In…
Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also called a confirmation page). Whether you’re trying to close a sale, spread the word about your business, or learn more about your customers, thank-you pages are a key way to deepen the connection between a lead and your organization. In many cases,…
8 Great Facebook Apps to Help Build Your Email List and Engagement
…your Facebook Like Page. Do you have any tips for using social media to build email lists? Please share your success stories with us! OTHER ARTICLES YOU MIGHT LIKE Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success 9 Tips for Building a High-Quality Email List 5 Ways to Leverage Pinterest to Increase Email Open and Click-through Rates Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for…
How to Use Responsive Email Design to Optimize Your ROI
…ong time to download — or not download at all — and their quality is often degraded for many mobile users. So if an image isn’t integral to your marketing message, don’t include it. Don’t forget the landing page. Once mobile users click through the email to your website, be sure your landing page is optimized for mobile, as well, to help drive more conversions. Coding for Responsive Email Design In addition to these design…
Using Google Analytics to Track ‘Zero Results Found’ for Site Searches
…n a user control, as well as when a site search produces zero results. Please keep in mind that, assuming you have the GATC code installed to record Pageviews, the site search itself will be recorded by Google Analytics as a Pageview (or virtual page view depending on your configuration) whether results are found or not. (It is important not to use the GATC _trackPageview method call to record zero search results information as this will…