Landing Page Design and Optimization
Successful landing pages that seal the deal A landing page is the first web page that visitors see when they click on a link in a promotional email. How well this page performs will determine the success of your promotional efforts. Even if you achieve great open and click-through rates on your email, the campaign isn’t successful if you don’t carry your prospects through to the marketing goal. That’s why a customized landing page that is…
Create Effective Email Marketing Strategies
…tent. Segmentation is one of the most important email marketing success factors that result in the best email campaigns. In other words, use micro-targeting to 1) identify smaller segments of your subscriber list, and 2) use personalization and customization tactics to provide highly relevant marketing communications to each segment. As we pointed out in a previous article, personalization pays off – generating as much as six times higher…
Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also called a confirmation page). Whether you’re trying to close a sale, spread the word about your business, or learn more about your customers, thank-you pages are a key way to deepen the connection between a lead and your organization. In many cases,…
8 Great Facebook Apps to Help Build Your Email List and Engagement
…each week and giving away an award such as a product coupon. Fan Appz This conveniently combines a number of promotional functions – including for coupons, sweepstakes, polls, a gift store, and more – all in one application. Page Maps To help people more easily find your business location(s), this app allows you to add a custom map to your Like Page that displays a small map with links to a larger map or directions. My Countdowns You can create…
How to Use Responsive Email Design to Optimize Your ROI
…ong time to download — or not download at all — and their quality is often degraded for many mobile users. So if an image isn’t integral to your marketing message, don’t include it. Don’t forget the landing page. Once mobile users click through the email to your website, be sure your landing page is optimized for mobile, as well, to help drive more conversions. Coding for Responsive Email Design In addition to these design…
Using Google Analytics to Track ‘Zero Results Found’ for Site Searches
…n a user control, as well as when a site search produces zero results. Please keep in mind that, assuming you have the GATC code installed to record Pageviews, the site search itself will be recorded by Google Analytics as a Pageview (or virtual page view depending on your configuration) whether results are found or not. (It is important not to use the GATC _trackPageview method call to record zero search results information as this will…