Country Outfitter Email: Does It Make You Want to Kick Up Your Heels in New Cowboy Boots?
…shipping on all orders over $100. Perhaps if that text displayed in a color other than black or was put in another location in the email, it would have more “pop.” The call to action is simple but strong, “Shop Boots Now.” Plus, the orange call-to-action button located in the top fold stands out. This email was sent in early fall, and the main purpose seemed to be getting people excited about transitioning from summer…
Amazon Email Review: Is this Cyber Monday series the real deal?
…that recipients need to enter the promo code “CYBERMON” at checkout to get their discount. But then there are two additional calls to action below the products: “ONE-DAY Cyber Monday Deals” and “Shop All Sales & Deals.” So how are the one-day deals different from the ones described above, and when do all of them expire? In this case, these additional calls to action weaken the primary call to action,…
Country Curtains Triggered Email: Does It Have a Creepy Factor?
…e recipient pays close attention to the email copy. Message Is Clear, But Could Be Stronger with an Offer and Sense of Urgency Although the call to action is not as prominent as it could be, the actual wording — “Shop All Rugs” — is effective for recipients who demonstrate their interest in a specific product by browsing Country Curtains’ rug selection. The primary message is also clear: Come back and shop. Plus,…
Victoria’s Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?
…sn’t stand out on the page in either of the two emails. If it were in larger type and in colors that popped, the call to action would be more conspicuous to recipients. Customers don’t need to click on the “SHOP NOW” calls to action, however, to begin shopping at the Victoria’s Secret website — they can click anywhere on the entire image. High Credibility and Strong Sense of Urgency As one of the world’s…
21 of the Newest, Coolest Email-Marketing Tools for Driving Sales
…a custom breakpoints tool, width slide, and flexible layouts, all supported by a powerful email code generator. Plus, CoffeeCup also offers a selection of free web design software, such as Free HTML Editor, Web Calendar, and Shopping Cart Designer Pro. Rebelmail – Thanks to Rebelmail, both large and small e-commerce brands can build and send interactive emails that allow subscribers to take immediate action in their emails. Such elements as drop…
eBay Email Review: Does It Deliver the Personalized Experience Promised in the Subject Line?
…adquartered in San Jose, California, eBay, Inc., runs commerce platforms that connect buyers and sellers from around the world. The eBay platforms include the online marketplace at eBay.com, eBay mobile apps, and the StubHub online ticket platform. These platforms help sellers organize and offer their products, thus enabling customers to find them and buy them. In addition, the platforms allow users to buy, sell, and pay for products through…