FulcrumTech Hosts a New NFAIS Webinar Series: "Successful Strategies for Email and Social-Media Marketing"
…oduct executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net. About NFAIS The National Federation of Advanced Information Services (NFAIS) is a global, non-profit membership organization serving all those who create, aggregate, organize, and otherwise provide ease…
FulcrumTech-Designed Email Newsletter for Virtua Is a 2011 Web Health Awards Winner
…oduct executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net. About Virtua Virtua is a comprehensive multi-hospital healthcare system headquartered in Marlton, NJ. Its mission is to deliver a world-class patient experience through its programs of excellence in…
FulcrumTech President Mitch Lapides Presents the 5 Secrets to Successful Email-Marketing Campaigns
…ttps://www.gpseg.org/MeetingSignUp.aspx?id=4002. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides,…
What's a Valid Email-Marketing Test?
…7;m a nice guy, though, and I let you do a test before deciding which to use. So, you flip the quarter and get 2 heads in a row. You flip the penny and get 1 head and 1 tail. So, you quickly decide to use the quarter for your 100 flips. Now, I know you’re smart enough to know, logically, that flipping twice isn’t enough to make such a conclusion. Suppose, though, that you flip each 50 times or 500 times. As you do more flips of each…
6 Ways to Improve Your Email Reputation and Deliverability
…l find a free tool that accesses data the ISPs and other email receivers use to decide whether to accept or reject your emails. You simply input a domain or IP address and, in return, you’ll get a sender score from 1 to 100 (with 100 being the best). Similar to a credit score that assesses your credit history, a sender score rates the health of your email-marketing program. With this score, you’ll know whether you need to continue…
12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
…can create and deliver more personalized content in emails. A recent study by MailChimp showed the positive impact list segmentation has on email performance results: Segmentation increased email opens by 14.31% and clicks by 100.95% compared to unsegmented campaigns sent to the same customers. 80% of respondents to a Marketing Land survey about how to write better emails at work rated grammatical and spelling errors as one of the most…