The Key to Subject Line Success: Testing, Not Guessing
…are trending in relation to your email message. For example, Google’s AdWords Keyword Tool is one way to find words and phrases related to your subject line topic, as well as to see how frequently they are searched for online. Plus, you can also test upper-case letters, punctuation, and symbols, which marketers often incorporate in subject lines to capture their subscribers’ attention. An Experian Marketing Services’ 2012 study…
Who Won the Digital Marketing Race of Election 2012?
…rs tried to convince others in social media to vote for their favorite presidential candidate. A Huge Gap in Online Display Ad Impressions Business Insider shared further evidence of the overwhelming success of Obama’s online campaign. In a study released by comScore, there was a huge gap in online display ad impressions between the two candidates. Using Data to Make Nontraditional Decisions for Ad Spending Using the incredible stores of…
Holiday Email Teasers—3 Tips for Driving Holiday E-Commerce Sales
…(Thanksgiving Day through Cyber Monday). On Black Friday, U.S. e-commerce revenue hit a record $3.34 billion, a year-over-year growth rate of 21.6%. This year, Cyber Monday also hit a new record high: $3.45 billion was spent online, which was 12.1% more than in 2015. Cyber Monday mobile sales totaled $1.07 billion, a 34% increase over last year. As far as online Cyber Week incentives, the discount rate went up only slightly over last year,…
DoggieFood Email: Is It as Doggone Good as It Could Be?
…fully read this email, they’ll find that there are some good offers. In addition to free shipping on orders over $49 announced at the top, coupon codes to get 5%, 10%, and 15% off orders are also included in the “Shop & Save on Our Already Low Prices” section. More Credibility and a Greater Sense of Urgency Needed The only sense of urgency is buried in the tiny typeface in the lower section of this email about Facebook….
ExactTarget's Connections 2011 Final Notes
…equently for numerous activities today: Checking the balance on a bank account Checking in using location-based networking (e.g. Foursquare, Facebook) Liking a company on Facebook Scanning a QR code or bar code Paying a bill Shopping for competitive prices while in a store Reading a book or magazine Watching a movie or TV show Checking in for a plane flight The list goes on. The only limiting factor to using mobile in your world is your own…
Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign
…e.com Email Grade: A Subject Line 5 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 4 Offer 5 Credibility 5 Sense of Urgency 5 January 18, 2013 — Company Overview Drugstore.com (http://www.drugstore.com/) is an online retailer of name-brand and private-label health and beauty products, personal-care items, over-the-counter pharmaceuticals, and household goods. As the result of a partnership with GNC Corporation, drugstore.com also…