Use Social Networking to Jump-Start Your List-Building Efforts
…Our client, the leading healthcare publishing firm F. A. Davis, was looking for ways to extend its current educational market beyond students and schools. FulcrumTech worked with F. A. Davis to conceptualize a comprehensive online business strategy, focusing on physical therapists, to achieve this goal. The result, DavisPTnetwork is a combination of social networking, online continuing education, and a number of other complementary offerings….
Gilt Groupe Email: Does It Glitter or Is It Fool's Gold?
…gic and design perspective, the organization of this welcome email is backwards. The clarity of this message suffers from the same challenge. The focus of the email is split between two strong and competing calls to action: “Shop Now” and “Invite Friends.” The offer is a good one for the target audience of designer fashion shoppers – members will get $25 if the friends they invite become members and make a purchase. But there’s no sense of…
Overstock.com Email Review: Is It One of Your Favorites?
…electronics, apparel, jewelry, health and beauty items, food, books, DVDs, video games, and sporting goods. With approximately 1,800 employees, Overstock.com sells products through its Websites, including www.overstock.com, www.o.co, and www.o.biz. The company typically ships between 2,000 and 5,000 packages per day and as many as 10,000 packages during peak shopping periods. In 2016, Overstock.com reported sales and revenue of $1.8 billion….
eBags Email Review: Is It in the Bag for Getting the Click?
…ts multiple opportunities to convert throughout the entire email. The first and primary call-to-action button would stand out more if it had been made a different color than the “extra 20% off” offer above it. The wording – “Shop Now” – is descriptive; however, including a benefit, such as “Shop Now & Save,” may help motivate even more clicks. In addition, multiple calls to action are also conveniently included under each bag/brand…
Email Analytics: Email-Marketing Analytics That Matter
…tion. To determine your CTOR for an email campaign, divide the number of unique individuals who clicked by the unique number of people who opened. Imagine that you do an Adwords campaign that adds 1,000 people to your list of 100,000. Also, imagine that those new people don’t continue to engage much at all. Mathematically speaking, the unique click-through rate will drop. But if your CTOR remains the same, your email campaigns are likely…
The Best Investment during an Economic Downturn
…have provided at least one company with permission to communicate with them through email. (2008 Channel Preference Survey, Exact Target, 2008) Eighty-three percent (83%) of survey consumers have made a purchase online, with online shopping widely adopted across all age groups (2008 Channel Preference Survey, Exact Target, 2008) Sixty-five percent (65%) of those surveyed (>1,500 people who own a cell phone) have made a purchase as a result of…