Peeps Email: Could It Be Any Sweeter?
…duct, the Rainbow Peeps Party Pack, which at least ties into the headline and subhead copy. As a result of placement and color choice, the two call-to-action buttons blend into the email rather than popping. Plus, the “Shop Online” call-to-action button is placed in the upper right corner before recipients are given any reason to click on it. The confusing eye path and obscure calls to action make the email’s primary message…
FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation and Real-Time Testing and Optimization
…develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
Email-Marketing List Segmentation—Give a Lift to Your ROI With These 5 Best Practices
…to consumers 65 years or older. In addition, millennials were more receptive to sharing their personal information with companies and more interested in receiving email campaigns that provide welcome offers and discounts for online abandoned shopping carts. Email Segments Can Be Based on All Kinds of Data Segmentation of email lists can be based on all kinds of data, virtually providing an unlimited number of possible ways to segment your email…
10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails
Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue for online retailers. The good news is that at least 75% of cart…
How to Optimize Your Welcome Emails for a Big Boost in Revenue
…t was the right choice for them. We also used the series to show consumers how easy the product was to customize and scale as their lifestyles changed. At the end of the series, we offered users a discount toward their first online purchase. Upon implementing the new welcome series: Unique open rates for each of the three emails were 61.9%, 40.5%, and 35.7%, respectively. Click-to-open rates for the three emails were 33.2%, 15.9%, and 22.9%,…
9 Ways to Make the Most of Your Welcome Emails
…ails: Make a Great First Impression Too often businesses and organizations send plain text welcome messages that are not consistent in look and tone with the rest of their email campaign. This is the beginning of your online relationship so take the opportunity to not only make a great first impression, but also build brand identity. You can do this with an HTML-formatted message that includes your logo and similar graphics that will be…