GreaterGood Email Review: How Does This Oops Email Score?
…Literacy Site) Pets (The Animal Rescue Site) The planet (The Rainforest Site). For example, every purchase at the Animal Rescue Site funds food and care for rescued animals. GreaterGood has given more than $40 million to charities worldwide since its founding in 1999, according to the organization’s website. Effective Subject Line for an Oops Email “Sorry! Take $5 Off + Your Corrected Email Is Inside!” This was the subject line…
zulily Email Review: Does it close the deal?
…roducts, from both well-known and up-and-coming brands. The company offers its products through a flash-sale model: deals of up to 70% off regular prices are offered daily, and each collection of products is available for a limited time (e.g., typically 3 days). zulily was founded in 2009 and has operated as a subsidiary of QVC since 2015. Subject Line Contains Personalized Information but Is a Bit Obscure “Lagoon Flower Short Wallet &…
Life is Good Email Review: Does This Welcome Email Give You Good Vibes?
…Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 September 8, 2017 — Organization Overview The Life is Good Company is a “$100 million lifestyle brand dedicated to spreading the power of optimism.” Founded in 1994 and headquartered in Boston, Massachusetts, the company designs, manufactures, and sells apparel and accessories for men, women, children, and babies, including T-shirts, caps, jackets,…
eBay Email Review: Does It Deliver the Personalized Experience Promised in the Subject Line?
…s include the online marketplace at eBay.com, eBay mobile apps, and the StubHub online ticket platform. These platforms help sellers organize and offer their products, thus enabling customers to find them and buy them. In addition, the platforms allow users to buy, sell, and pay for products through various online, offline, and mobile channels. According to the eBay website, the company currently has 171 million active buyers and 1 billion live…
Email-Marketing Optimization—7 Tips for Targeting Millennials
The annual buying power of millennials is rapidly rising each year, predicted to reach $200 billion in 2017. Who are your millennial customers and how can you optimize your email-marketing campaigns to better reach, engage, and convert this consumer group? Know Your Millennial Customers Millennials are now the most populous generation in the United States, according to estimates released in 2016 by the U.S. Census Bureau. Defined by Pew…
8 Essential Email Design Best Practices
As more marketers realize the outstanding ROI potential of email, inboxes continue to get increasingly crowded and competitive. Here are eight email design tips to help your organization’s email campaigns cut through the inbox clutter and drive powerful conversions. Let your graphic design guide the reader’s eye with conversion as your primary goal. The following are a few ways to ensure your message is easy to scan and leads to your…