Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign
Preview without Images Preview with Images Drugstore.com Email Grade: A Subject Line 5 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 4 Offer 5 Credibility 5 Sense of Urgency 5 January 18, 2013 — Company Overview Drugstore.com (http://www.drugstore.com/) is an online retailer of name-brand and private-label health and beauty products, personal-care items, over-the-counter pharmaceuticals, and household goods. As the result of a…
Rue La La Email: A Welcome Combination of Style and Substance
Preview without Images Preview with Images Rue La La Email Grade: B+ Subject Line 5 Preview Pane 2 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 5 Sense of Urgency 3 Credibility 5 3/20/12 — Rue La La is an invitation-only shopping (www.ruelala.com) where members can buy from “private sale boutiques” that are open for a short time and offer top brands in fashion, travel, home, gourmet food, wine, and more. We recently reviewed a…
Country Outfitter Email: Does It Make You Want to Kick Up Your Heels in New Cowboy Boots?
Preview without Images Preview with Images Country Outfitter Email Grade: C+ Subject Line 3 Preview Pane 2 Eye Path 4 Clarity of Message 4 Call to Action 4 Offer 3 Credibility 5 Sense of Urgency 1 11/26/12 — Company Overview Country Outfitter (http://www.countryoutfitter.com/) is a web-based retail store that sells a vast selection of cowboy boots and western apparel. Launched in 2011, Country Outfitter already has well over 3.6…
How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
…have the URL for your email’s Web version. Encode the URL of the web version. Take the URL from step 1 and enter it into a URL encoder, such as URL Decoder/Encoder. This basically converts each special character into its ASCII equivalent, which is explained further in the next step.For example, this is the URL to the latest web version of our newsletter: https://fulcrumtech.net/email/5_tips_for_writing_winning_subject_lines/The encoded version…
FulcrumTech President Mitch Lapides Presents the 5 Secrets to Successful Email-Marketing Campaigns
…Marketing Association statistics show that email marketing delivered $43.62 for every dollar spent on it in 2009. “In looking for effective ways to grow their revenue,” Lapides observes, “companies are realizing now more than ever how important leveraging this marketing channel is.” He adds that email marketing was reported by 39.5% of Fortune 500 executives as the strongest performer among all advertising channels in a…
FulcrumTech, LLC Wins Award for Customized Learning Management System
Doylestown, PA – October 18, 2009 – FulcrumTech, LLC (https://fulcrumtech.net), a leading online marketing firm specializing in email marketing, electronic publishing, social media and education, in collaboration with Allen Communication Learning Services, was recently awarded the prestigious Practice Award for Excellence in Learning Management Systems (bronze) by Chief Learning Officer magazine. The Excellence in LMS Award is given…