5 Tips on Writing Conversational Emails
5 Tips on Writing Conversational Emails Using conversational copy in your emails is one of the best ways to engage with your email subscribers. Here are 5 conversational copywriting tips to help you build engagement with your subscribers, drive more conversions, and give a big boost to your return on investment. How to Write So Your Content Doesn’t Sound Like Writing Conversational copywriting doesn’t necessarily mean that you write…
The Popcorn Factory Email: Does It Get the Conversion … Just Because?
Preview without Images Preview with Images The Popcorn Factory Email Grade: [B] Subject Line 3 Preview Pane 3 Eye Path 5 Clarity of Message 4 Call to Action 4 Offer 5 Credibility 5 Sense of Urgency 3 August 21, 2014 – Organization Overview For over 30 years, The Popcorn Factory has been providing customers with premium, freshly popped popcorn that is available in all-occasion tins, baskets, and popcorn towers. According to the company’s…
Kohl’s Email Review: Is this birthday email something to celebrate?
Preview without Images Preview with Images Kohl’s Email Grade: [B+] Subject Line 5 Preview Pane 5 Eye Path 4 Clarity of Message 5 Call to Action 2 Offer 5 Credibility 5 Sense of Urgency 5 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 March 2, 2016 – Organization Overview Kohl’s is a department store chain that sells a wide selection of brand-name clothing and accessories for the entire family,…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…was born out of the needs of FulcrumTech’s professional email marketing team for their own clients. “We were spending tons of hours preparing campaign performance reports, tracking and monitoring those campaigns for deliverability issues, and digging into multiple data sources to find the next best email optimization opportunity,” he explains. “We learned quickly that we needed an email analytics tool that transcended anything any email service…
FulcrumTech Partners with ExactTarget and Adds to Its Growing Client Base
…0, she migrated most of her clients to FulcrumTech. These clients include leading U.S. brands and national online retailers, reports Lapides. “Thanks to our agreement with Inbox Marketing, FulcrumTech continues its significant growth – by increasing our client base and expanding our relationships with email service providers,” says Lapides. “By becoming an ExactTarget Reseller Partner, we continue to be able to provide the…
Musicnotes.com email review: Is this update-your-preferences email pitch perfect? | Email Design Sample
Preview without Images Preview with Images musicnotes.com Email Grade: B+ Subject Line 5 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer* 5 Credibility 4 Sense of Urgency 1 March 18, 2013 — Company Overview Musicnotes.com (http://www.musicnotes.com/) is the leading Internet-based sheet-music retailer and publisher in the world. Based in Madison, WS, Musicnotes.com offers nearly 250,000 pieces of digital sheet music and…