CityEats Philly Email Newsletter Review: Is It a Tasty Treat?
Preview without Images Preview with Images CityEats Philly Email Newsletter Grade: [A-] Subject Line 5 Preview Pane 3 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer* 0 Credibility 5 Sense of Urgency* 0 *Not applicable November 30, 2013 — Organization Overview Created in collaboration with Food Network, the CityEats Philadelphia website brings all the information consumers want to know about restaurants in the Philadelphia area together…
21 of the Newest, Coolest Email-Marketing Tools for Driving Sales
21 of the Newest, Coolest Email-Marketing Tools for Driving Sales There are myriad new and easy-to-implement tools and technologies to help take your email performance results to the next level. Here are 21 cool email tools for driving engagement, improving deliverability, and increasing revenue that recently caught our eye. If you’re interested in any of these tools, be sure to contact us – we resell some of them and just may be able to…
Eastern Mountain Sports Email Review: What’s the Big Deal?
…7, in Wellesley, Massachusetts, the company currently operates more than 60 retail stores located in 12 northeastern states. Eastern Mountain Sports is also known for its six outdoor schools that offer classes in climbing, skiing, hiking, mountain biking, kayaking, and stand-up paddle boarding for people of all ages. In 2012, Eastern Mountain Sports joined the Vestis Retail Group, which is owned by Versa Capital Management. Subject Line Success:…
Peeps Email: Could It Be Any Sweeter?
Preview without Images Preview with Images Peeps Email Grade: [C+] Subject Line 3 Preview Pane 4 Eye Path 2 Clarity of Message 2 Call to Action 2 Offer 5 Credibility 4 Sense of Urgency 4 April 14, 2014 – Organization Overview Peeps are sugar-coated marshmallow candies produced by the Bethlehem, PA-based company Just Born, Inc. Traditionally associated with the brightly hued marshmallow chicks and bunnies that are sold near Easter, the…
VetDepot Email Review: Do emojis and cute pets put this email on the right track to driving conversions?
Preview without Images Preview with Images VetDepot Email Grade: [B] Subject Line 5 Preview Pane 1 Eye Path 3 Clarity of Message 5 Call to Action 4 Offer 5 Credibility 4 Sense of Urgency 5 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 October 6, 2015 – Organization Overview Founded in 2005 and based in Encinitas, CA, VetDepot is an online supplier of discount veterinary medications, vaccines, nutritional…
Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions
…tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. What Can Segmenting Your Email Database Do for Your Email Campaign Results? By dividing your email list into different subgroups, you can send more targeted emails that maximize the relevance of your marketing message for each subscriber. At FulcrumTech, we’ve seen firsthand how implementing an…