FulcrumTech Wins Marketer Quarterly Email Marketing Award 2015
…mer Product. FulcrumTech developed the award-winning, three-email series for Icontrol Networks’ Piper home security system. Market analysts and consultants from The Relevancy Group judged the award entries using a quantifiable, scorecard-driven process. Relevance, utilization of data, creative, strategy, and other category-specific characteristics were among the variety of attributes judged. According to FulcrumTech’s President and…
FulcrumTech Hosts a New NFAIS Webinar Series: "Successful Strategies for Email and Social-Media Marketing"
…ls who purchase the entire series. Mitch Lapides, President and CEO of FulcrumTech, will host the first two webinars in the series – “Email Marketing Part I: Five Secrets to Email-Marketing Success” and “Email Marketing Part II: How to Maximize Your Email-Marketing ROI.” In Email Marketing Part I, Mitch will share five specific ways to dramatically improve results and return on investment (ROI) from email-marketing campaigns, as well as best…
FulcrumTech-Designed Email Newsletter for Virtua Is a 2011 Web Health Awards Winner
…lthHighway. Doylestown, PA – Virtua’s vHealthHIGHWAY e-newsletter – designed by the email-marketing firm FulcrumTech, LLC – was the Bronze Award winner of the Winter/Spring 2011 Web Health Awards. Honoring the nation’s best digital health resources, the Web Health Awards competition is organized by the Health Information Resource Center – a national information clearinghouse for professionals who work in consumer health fields. In addition to…
The Grommet Email Review: Is This Welcome Email Engaging Enough?
Preview without Images Preview with Images The Grommet Email Grade: [B-] Subject Line 4 Preview Pane 3 Eye Path 3 Clarity of Message 4 Call to Action 3 Offer* * Credibility 5 Sense of Urgency* * * Not Applicable January 19, 2014 – Organization Overview The Grommet is an online marketplace that launches unique, undiscovered products – referred to as “Grommets” – and helps them to succeed. All Grommets have a…
Email List-Building Best Practices—How to Create E-Commerce Opt-in Forms That Convert
…g the biggest return on investment from your email-marketing campaigns. But how do you build a list of engaged and loyal subscribers? These best practices will get you off to a great start! Pop-up Forms Work, But Use Them Judiciously Pop-up forms are popping up all over website landing pages these days. So, let’s start with some opt-in form best practices for those of you currently using—or are about to implement—pop-ups to help grow your…
8 Best Practices to Design Powerful Calls to Action that Convert
…egister” and “click” leave no doubt as to what you want your subscribers to do. Plus, state the value of what users will get by clicking your CTA. Rather than simply saying “Submit,” be more specific, such as “Start Your Free Trial.” 2. Add urgency to your CTA to further entice people to act. “Shop Now” and “Get Started Today” are two examples of CTAs with a sense of urgency. By…