CVS/pharmacy Trigger Email: Is It Just What the Doctor Ordered?
…done intentionally. The use of different color combinations would be an interesting element to test in this email. Great Example of a Trigger Email Overall, this is a great example of a trigger email. Integrated with the in-store purchase, the email was sent promptly, contained the offer that was expected, and included a coupon that was easy to redeem. All of these elements work together to increase the likelihood that subscribers will open the…
Overstock.com Email Review: Is It One of Your Favorites?
…electronics, apparel, jewelry, health and beauty items, food, books, DVDs, video games, and sporting goods. With approximately 1,800 employees, Overstock.com sells products through its Websites, including www.overstock.com, www.o.co, and www.o.biz. The company typically ships between 2,000 and 5,000 packages per day and as many as 10,000 packages during peak shopping periods. In 2016, Overstock.com reported sales and revenue of $1.8 billion….
Kohl’s Email Review: Is this birthday email something to celebrate?
…tomers the opportunity to shop online for an expanded selection of the company’s merchandise. Subject Line Makes the Recipient Feel Special This birthday email was sent to a Kohl’s customer who is enrolled in the store’s Yes2You Rewards program, which allows members to earn points toward discount coupons for every dollar they spend and receive a birthday gift each year. Thanks to the personalized subject line — “Happy…
Email-Marketing List Segmentation—Give a Lift to Your ROI With These 5 Best Practices
…nies compared to consumers 65 years or older. In addition, millennials were more receptive to sharing their personal information with companies and more interested in receiving email campaigns that provide welcome offers and discounts for online abandoned shopping carts. Email Segments Can Be Based on All Kinds of Data Segmentation of email lists can be based on all kinds of data, virtually providing an unlimited number of possible ways to…
Personalized Email Marketing-It’s Time to Get Personal
…consumers think about email personalized? We can get some insight from a Harris Interactive study of U.S. digital shoppers: 81% of survey respondents said they were at least somewhat likely to purchase additional items at a store or online as a result of receiving personalized emails. 82% of survey respondents said they were at least somewhat willing to get more promotional emails from retailers if they were personalized and took into account…
How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks
…nalized subject lines are 26% more likely to be opened Segmented campaigns increase email revenue by 760% 80% of consumers who read promotional emails said that it was helpful when brands recommended purchases based on their purchase history 77% of online shoppers who have opted in to receive promotional emails from a company said that they were more likely to make a purchase if the email messages featured products based on their preferences and…